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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 03-24-2010, 03:39 AM   #1
Sam Ser
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what do you do when your box is empty?

looking around at various afiliates, it seems like most classes are in the morning and in the evening -- before work or afterward -- with only some affiliates offering, or capable of sustaining, mid-day classes.

considering that rent is a huge part of your costs, any dead time in the box is money you're losing. what have you found that helps bring people in during the day?

do you discount mid-day classes?

do you target people with flexible schedules?

also, regarding maximizing the use of the space throughout the day, i wonder how those affiliates that offer unlimited classes make sure they don't end up with 30 clients in a 10-client space at the most popular times, and 2 clients in that same space at other times?
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Old 03-24-2010, 05:39 AM   #2
Leonid Soubbotine
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Re: what do you do when your box is empty?

noon class have been one our biggest additions. No discounts or nothing. It's been hugely popular. The only class generally bigger than it is the 6 pm (has always been the busiest).

The rest of the time there's either cleaning going on, some private training & I personally train in the downtime.
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Old 03-24-2010, 06:21 AM   #3
Brian Strump
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Re: what do you do when your box is empty?

What about using that time to meet local businesses, or other marketing ideas.
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Old 03-24-2010, 08:11 AM   #4
Michael Pilhofer
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Re: what do you do when your box is empty?

Empty is one thing but "DOWN TIME" is something completely different. There is so much to do, it amazes me. Beyond the Business side of things, which is a full-time job in itself, using that time to actually get some of my own training is a treat. The place is quiet...I can play MY music...priceless.

My noon classes is also my largest growth area, and as previously stated, then there are my Private and Small Group clients that I weave in those windows between everything else.
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Old 03-24-2010, 10:57 AM   #5
Katherine Derbyshire
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Re: what do you do when your box is empty?

The 11AM class at my affiliate is popular, too. (It's the one I usually attend.) Crossfit workouts are usually short enough to squeeze in at lunch time, and people with flexible schedules like being able to miss the evening crowds.

Katherine
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Old 03-24-2010, 11:10 AM   #6
Becca Borawski
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Re: what do you do when your box is empty?

Agreed - lunch time classes have turned out to be very popular for us. Especially since we have showers at our facility and people can shower and get back to work.

In between classes we schedule our intro sessions and a few private sessions. It's also when we have time to plan our events and seminars, make attendance calls, handle billing issues, research products to put in our pro-shop, etc.
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Old 03-24-2010, 01:40 PM   #7
Sam Ser
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Re: what do you do when your box is empty?

Quote:
Originally Posted by Becca Borawski View Post
Agreed - lunch time classes have turned out to be very popular for us. Especially since we have showers at our facility and people can shower and get back to work.
i imagine this is a big part of making a lunch-time class work...?
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Old 03-24-2010, 09:00 PM   #8
Michael White
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Re: what do you do when your box is empty?

To answer you question right now I am interning at CrossFit Malibu which offers unlimited classes for a monthly fee. We use a sign up "system" ( it is in quotes because It is really just some lines on the wall making up a weekly calendar) and limit the class to about 6 people depending on the work out. It works really well there and we have not had any problems with having to many people in one class.
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Old 03-26-2010, 08:13 AM   #9
Michael L. Bechtel
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Re: what do you do when your box is empty?

is their any crossfit place that is open 24/7?
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Old 04-20-2010, 12:53 PM   #10
Brian J. Ross
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Re: what do you do when your box is empty?

I have heard of boxes that have a mid-morning class aimed at stay-at home parents. The ones I have heard of use a 90 min class. One half of the class trains for 45 min, and the other half chases kids, then they switch. I have looked into doing the same format except at a park. That gives the kids something to do and makes life easier on the half that are keeping them busy.
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