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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 05-09-2007, 08:30 PM   #1
Tim McFarland
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On another board, some guy was asking about Curves and if anybody held a franchise, and what people thought about it, blah blah. I put in, "Well, you could always open a Crossfit affiliate." He came back with, "I would love that, but I can't imagine you can make much money as a Crossfit affiliate."

Which got me wondering; I have always done this on my own, and I don't have any idea how lucrative it actually can be. So my question is (purely for my own curiosity), just how much can you make? Or, rather, how much do you (affiliate owners) actually make? I imagine some gyms are more lucrative than others, but what kind of a range are we talking about?
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Old 05-10-2007, 04:59 AM   #2
Steve Liberati
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I would be very surprised if someone tells you they're salary.
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Old 05-10-2007, 06:00 AM   #3
Richard Paul Ham-Williams
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do a search this has been mentioned in the past and figures have most def been shared - browse the history of this section of the site (runnng a facility)

From memory some make a 6 figure income
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Old 05-10-2007, 12:28 PM   #4
Tim McFarland
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Didn't mean to be rude, hope it doesn't come across that way.
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Old 05-12-2007, 08:17 PM   #5
Wayne Nelson
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I have been affiliated with a few gyms. The last posted the WODs, helped people with technique, and promoted the benefits of CrossFit. He grew a very large following. That is, they were waiting for equipment. As everybody knows CrossFit is an incredibly effective system and very challenging. Everybody who did CrossFit rarely went back.

Success depends on a number of variables - promotion, marketing, training, encouragement, ... and blah, blah, blah. You know, all those business things. I would think given the right location and the right personality/business savvy, it could be very profitable.

That's just my take...
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Old 05-22-2007, 04:43 PM   #6
Craig Howard
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Instead of waiting for responses, spend 15 minutes with a piece of paper, a pencil and a calculator and you should be able to determine within 95% accuracy how much an affiliate makes based on the number of clients they have. You can easily guess overhead, then, click on a few sites and see prices. The rest is calculated assumptions and math.
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Old 07-09-2007, 06:18 PM   #7
Damien Del Russo
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From the other side, I have often wondered about this. One reason is that I really like CF and training/teaching people. However, I also make a pretty hefty salary and I can't see how personal training would make anywhere near 6 figures unless you had a pretty major facility going (e.g. CF HQ, One World, Skip Chase's, etc).

Just back of the envelope, say you are like me and you use a yard or something, assume weather isn't a factor. No overhead. Even with 30 clients - which is a lot for one person to train without help, and assuming they are spread in groups of 5 or fewer, you are looking at what, $3k per month? Maybe if you charge $150 per month (which would be a LOT for a place with no overhead), that's $4500. Even in a very good year that is less than $60k pre-tax.

So, you're not getting rich.

Even a big gym with 200 clients and 3 trainers, and say $3k overhead (obv. not in a city - that's pretty cheap) is making $5k per month per trainer. Again, $60k.

So, my recommendation is that if $60k sounds like a good career, then training might be a good fun choice. Short hours, nice environment, etc. Otherwise, you either need to have a some celebrity (rich) clients or start doing what a lot of trainers do - try to sell DVDs, books, equipment, etc. Like Tyler Hass - I would bet he makes a lot more selling rings than he does (or would) training people.

This is back of the envelope - I really could be completely wrong!
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Old 09-16-2007, 09:28 PM   #8
Orlando Alonso
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Re: How much do you make?

Damien I feel you're on the right track, but there is also 1 on 1 consultations. I believe that privates with the folks at CF Petranek is 150-250 dollars an hour. If you have just 15-20 private consultations per month, plus 20 more group clients, it can add up.

I know a friend that handed over $1500 for a personal trainer at 24 hour fitness. Who's to say that a CF trainer couldn't make the same demands?
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Old 09-17-2007, 11:21 AM   #9
Mark Reinke
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Re: How much do you make?

Also keeping in mind your group training. If you get 10 to 20 people paying $15 for the workout and your coaching, that's $150-$300 per hour. The industry is definitely headed in this direction. And talk about time management! In the case where someone can get 4 20 person groups taken care of in a day, that comes out to $1200! The case is always to work smarter!
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Old 09-17-2007, 11:41 AM   #10
James Falkner
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Re: How much do you make?

Quote:
Originally Posted by Damien Del Russo View Post
However, I also make a pretty hefty salary and I can't see how personal training would make anywhere near 6 figures unless you had a pretty major facility going (e.g. CF HQ, One World, Skip Chase's, etc).
And keep in mind, Skip didn't start all that long ago, it's not like he inherited a Gold's and kept all their members.. He built it up from the ground, and so can you.
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