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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 10-29-2008, 01:30 PM   #1
John D. Burch
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Petranek/CrossFit LA.:2-day CrossFit Affiliate Business Seminar

Hey Everyone,

For those of you who could not make the recent round of calls I am posting this to help. The dates/cost of the program is at the very bottom of this posting. An affiliate could bring 1 guest for no charge.

Unfortunately I don't check this message board much so email me with any specific questions at john@crossfitla.biz.

If you want to enroll only please call 310.260.9550

Best,
John

BTW - we are almost filled and only offering this to the first 30 people who register.

Why is CrossFit LA offering seminars and licensee programs?

About six months after Andy Petranek implemented his new system in Jan of '07, and saw the incredible change in his business to the tune of doubling in both size and gross revenue, he and I thought of introducing what we do to the CrossFit Community. Meeting with Coach Glassman and other affiliates at the Feb '08 Affiliate Summit in Vegas cemented our decision to support the growth of Crossfit since it was announced that Coach wanted to have several thousand affiliates and enrolled us to help the Crossfit community bring down the GLOBO GYMS! Since continuing our astounding success rate (as of this writing 4x increase) AND teaching other affiliates to similar results we brainstormed the best way for the as many other affiliates to benefit.





What are the differences in the 2 Day Seminar and the Licensee Program?

The 2 day seminar is, by design, meant for any affiliate, or soon-to-be, who want to get more control over their business. Everything that CrossFit LA has originated, tested, recorded, produced and innovated to grow the business is given to the people who attend. The information you get is yours to go back to your box and implement on your own accord. The specific seminar details are listed below.

The Licensee program is for those affiliates only who have gone through the two day seminar and we have chosen to work with want to develop on an on-going basis could apply. This program is only offered a couple of times per year and the screening process is more stringent. This program is a more developed partnership between the affiliate owner and the team at CrossFit LA. Specific program details are below.


Some other resources, for those of you who are not ready to take the next step in your business, are the COMPLETE CROSSFIT AFFILIATE BUSINESS SURVIVAL JOURNAL and BIZ blog. Both can be found on this site. And, yes, we have adjusted our pricing structure and length of program to allow us to reach more people who need this specific information.


The 2-day Down and Dirty CrossFit Affiliate Business Survival Seminar - Dec 11th and 12th

This intensive two day seminar introduces proprietary and practical tools to understand, analyze your business, marketplace, and potential for growth using CrossFit as your product. Each participant is given the exact tools that help create a lifestyle that will reduce your weekly work hours from eighty per week to less than fifty-five. Our goal is to have everyone get practical tools they will be able to implement the day they return to their box and distinguish you from anyone your city. If you already have a box, you will learn how to create more profit while building a team that is able to stay small and produce both on and off the floor so the entire business grows.

You will learn:
How to build a team that will support your growth and not just have employees
How to duplicate yourself to grow faster, be more stable and more profitable
How to always Enroll clients so you never have to Sell to them
How to keep retention rates above 85%
Reducing your work week from 80 to 55 and be more profitable
How to generate unpaid interns
The numbers you should REALLY care about including Average Client Value
Why pricing yourself above any of your competitors works in your advantage
Developing a GET THEM/KEEP THEM attitude
The 5 reasons group classes work better than private training
Creating an enrollment system to benefit your clients more than you
How to answer your phone to get the right people in your classes
The Professional Introduction Lesson
How Scheduling and Pricing will help meter your clients to not come all on the same day
How to create events people will actually want to attend and bring their friends so you never have to do traditional marketing
The most effective outreach strategies for CrossFit
Creating multiple satellite locations
How to turn a trainer into a business "Associate"
How to graduate someone from the Success Journal to the workout forums to the Leader boards
15 must-haves for your website to engage your current and future clients
How to run a successful PR challenge
The 7 facts that make package contract necessary for sustainable growth


What you will get:
Workbook that covers the entire 2 days
DVD of The Professional Introduction Lesson
Examples of all contracts, paperwork, journals and fliers - so you don;t have to start from scratch
Hit-the-ground-running plan of action to implement when you get back the first day
Success Journal



$1500 -- 2 day -- Dec 11th, 12th LOS ANGELES
all things included in program;
free for 1 other person from Affiliate. Limited to +1
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Old 10-31-2008, 05:14 PM   #2
John D. Burch
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Re: Petranek/CrossFit LA.:2-day CrossFit Affiliate Business Seminar

Here is what someone said about our program in an excerpt from an email...

"We are going to fall a little short of our goal of 50 new members in the first month but sitting at 32 and growing strong right now is enough to make me smile. We have broken the $10k mark though which was our financial goal."

"I can attribute 100% of our early success to the Petranek model"

"Your system works and the more I use it the better it works. Every CrossFit box should follow your model and take your course. You can share my numbers and quotes with the group."

Ryan Hudson
President
The RAC
www.redmondathletic.com
ryan@redmondathletic.com
(541) 923-6662
1717 NE 2nd St
Redmond, OR 97756
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Old 10-31-2008, 05:59 PM   #3
Dennis Marshall
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Re: Petranek/CrossFit LA.:2-day CrossFit Affiliate Business Seminar

John,
I participated in one of the conference calls and am sold on attending the seminar. However, due to a conflict, will not be able to attend the upcoming December event. Any idea when the next one will be held?

Thanks,
Dennis
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Old 11-02-2008, 06:07 PM   #4
John D. Burch
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Re: Petranek/CrossFit LA.:2-day CrossFit Affiliate Business Seminar

Hey Dennis,


Glad to have you on the call and happy to hear you got something from it.

We don't have any scheduled yet... but keep an eye on this forum for possible dates.

Best,
John

Last edited by John D. Burch : 11-02-2008 at 06:09 PM. Reason: typo
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Old 11-03-2008, 03:33 PM   #5
Dennis Marshall
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Re: Petranek/CrossFit LA.:2-day CrossFit Affiliate Business Seminar

Will do, thanks.
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Old 11-07-2008, 10:26 AM   #6
John D. Burch
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Re: Petranek/CrossFit LA.:2-day CrossFit Affiliate Business Seminar

Due to the amount of people registered and the scheduled for the final call (see the post DID YPOU MISS THE CALL?) we will be closing registration for this seminar next week.

Feel free to email or call me if you have any questions.

john@crossfitla.biz

310.990.9148.

Best,
John
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Old 11-10-2008, 12:28 PM   #7
John D. Burch
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Re: Petranek/CrossFit LA.:2-day CrossFit Affiliate Business Seminar

If anyone needs some insight into what we do, more than what's in writing in this thread, here's a video of Andy explaining CrossFit LA distinctions.

There are several in the series so when you're on youtube you could just watch the set. Thanks to Tony Budding for shooting this and archiving the set on CF.com.

http://www.youtube.com/watch?v=D2zPU...eature=related


Best,
John
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