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Old 07-06-2009, 11:23 AM   #1
Karen Anne Candia
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Affiliate Brochures/Pamphlets/Handouts

Hey,

I just opened my affiliate (CrossFit Ocean Isle Beach, Sunset Beach, NC) and I'm trying to cover all areas of marketing. Since I live in prime vacation spot a lot of my clients have suggested making brochures to leave at vacation rental offices. Does anyone have a template for such a thing? I'm terrible in the creativity department. I think this type of advertisment would be helpful since our web page is still a temp splash page.

Thanks in advance for your help.

Karen
CrossFit OIB
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Old 07-06-2009, 06:22 PM   #2
Kevin Wood
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Re: Affiliate Brochures/Pamphlets/Handouts

I was recently at a Wellness Expo with a booth and had some brochures made up for the event. Make sure you know who your target audience is before you design them.

Here's a link to it (both WFS)...

Side 1
Side 2
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Old 07-06-2009, 07:09 PM   #3
Toby Jurging
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Re: Affiliate Brochures/Pamphlets/Handouts

Karen Ann,

A little off topic, but I saw your post and that got me thinking about something that I had to do.

I own SPC CF in Kent,OH and currently have multiple members training with me that will be visiting the beach in about two weeks. I told them that you opened up and they were pumped. There could be as many as 6 or 7 coming down.

If you get a chance please e mail me at: toby@spccrossfit.com

Thanks and good luck with the affiliate.
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Old 07-06-2009, 08:55 PM   #4
Kris Murphy
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Re: Affiliate Brochures/Pamphlets/Handouts

Just a thought, but if you're going to advertise in vacation rentals, make sure you don't waste your marketing dollars by advertising the wrong benefits. People who will be seeing your material there will probably not be long term clients. Marketing to vacationers will require some adjustments towards short term "memberships". Obviously a "results based" marketing campaign will miss its mark if the people who are targeted are only there for a couple of weeks, and probably partaking in a less than fitness geared diet since they're on vacation.

Maybe something to play on their guilt..like "Give us 30 minutes a day to work off your vacation gluttony". Or "You got in shape to look good in a bikini, we can make sure you still look good when you get back home". Dunno, just brainstorming...but it's something to keep in mind.
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Old 07-07-2009, 08:50 AM   #5
Karen Anne Candia
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Re: Affiliate Brochures/Pamphlets/Handouts

Quote:
Originally Posted by Kris Murphy View Post
Just a thought, but if you're going to advertise in vacation rentals, make sure you don't waste your marketing dollars by advertising the wrong benefits. People who will be seeing your material there will probably not be long term clients. Marketing to vacationers will require some adjustments towards short term "memberships". Obviously a "results based" marketing campaign will miss its mark if the people who are targeted are only there for a couple of weeks, and probably partaking in a less than fitness geared diet since they're on vacation.

Maybe something to play on their guilt..like "Give us 30 minutes a day to work off your vacation gluttony". Or "You got in shape to look good in a bikini, we can make sure you still look good when you get back home". Dunno, just brainstorming...but it's something to keep in mind.
Excellent advice! Thanks so much. I will utilize it all!
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Old 07-07-2009, 08:51 AM   #6
Karen Anne Candia
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Re: Affiliate Brochures/Pamphlets/Handouts

Quote:
Originally Posted by Kevin Wood View Post
I was recently at a Wellness Expo with a booth and had some brochures made up for the event. Make sure you know who your target audience is before you design them.

Here's a link to it (both WFS)...

Side 1
Side 2
thanks for the info
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Old 07-07-2009, 11:14 AM   #7
Kevin Wood
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Re: Affiliate Brochures/Pamphlets/Handouts

Oops....I posted Side 2, twice.

Here's Side 1. (WFS)
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Old 01-27-2010, 08:30 AM   #8
Tony Young
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Re: Affiliate Brochures/Pamphlets/Handouts

disreguard
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