CrossFit Discussion Board  

Go Back   CrossFit Discussion Board > Community > Running a CrossFit Facility
CrossFit Home Forum Site Rules CrossFit FAQ Search Today's Posts Mark Forums Read

Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

Reply
 
Thread Tools
Old 06-11-2011, 12:32 AM   #1
Mark J Edis
Affiliate Mark J Edis is offline
 
Profile:
Join Date: May 2011
Location: Wagga Wagga  NSW Australia
Posts: 8
Implementing a price increase?

Hi All,
just wondering if any of you have had to implement a price increase at your box lately? and if so, how you went about approaching the subject with current members.
We are looking at going into a larger space and as a result, more cost. As well as purchasing some new gear, more bumper plates, rowers etc.
Any feedback would be greatly appreciated.
  Reply With Quote
Old 06-11-2011, 08:46 AM   #2
Dave Traeger
Banned Dave Traeger is offline
 
Profile:
Join Date: Feb 2011
Location: Perth  WA Australia
Posts: 1,810
Re: Implementing a price increase?

What kind of membership / contract structure do you have in place?

One option might be to start charging new members a new rate, and people who renew their membership on the new rate, but leave existing members on old rate.
  Reply With Quote
Old 06-11-2011, 10:22 AM   #3
Jonathan Kinnick
Affiliate Jonathan Kinnick is offline
 
Jonathan Kinnick's Avatar
 
Profile:
Join Date: Nov 2007
Location: Corona  CA
Posts: 133
Re: Implementing a price increase?

We have always grandfathered existing clients as we've raised prices. It makes them happy, and we don't have to worry about losing anyone. In fact, they are more likely to stay because of the "deal" they are now getting.
__________________
What is "Fitness Level"?
CrossFit Kinnick - Upland & Ontario, CA - beyondthewhiteboard.com/gyms/1-crossfit-kinnick
  Reply With Quote
Old 06-13-2011, 10:20 AM   #4
Jason M Struck
Member Jason M Struck is offline
 
Jason M Struck's Avatar
 
Profile:
Join Date: Sep 2007
Location: richmond  va
Posts: 893
Re: Implementing a price increase?

Quote:
Originally Posted by Jonathan Kinnick View Post
We have always grandfathered existing clients as we've raised prices. It makes them happy, and we don't have to worry about losing anyone. In fact, they are more likely to stay because of the "deal" they are now getting.
this appears to be a common approach.

one addendum: explain to existing clientele that prices will be rising in certain time period, for example 90 days from today. They are not on contract, so their rates will go up unless they are under contract.

get them to sign a new contract at their current rates for whatever length of time, thusly 'guaranteeing' them that rate whilst new clients will be paying higher rates.
  Reply With Quote
Old 06-14-2011, 04:46 AM   #5
Brian Strump
Affiliate Brian Strump is offline
 
Brian Strump's Avatar
 
Profile:
Join Date: Sep 2009
Location: Charlotte  NC
Posts: 2,619
Re: Implementing a price increase?

We just increases our rates across the board $25. All existing members paying month to month, and those that had paid for 6mon or 12mon in full and still had time left on their contracts were not effected for the remainder of 2011.

I do not know where our price will be in 2012, but if it increases, those first existing members, and people that have the 6-12 mon contracts will be affected. It won't be increased $25, but it will be something.

Alittle something called inflation. They may not like it, but will understand it.
__________________
Brian Strump, D.C., FMS, NKT
www.crossfitsteelecreek.com/
  Reply With Quote
Old 06-15-2011, 12:30 PM   #6
Lance Breeden
Affiliate Lance Breeden is offline
 
Lance Breeden's Avatar
 
Profile:
Join Date: Aug 2006
Location: Charlotte  NC
Posts: 52
Re: Implementing a price increase?

I think your goal is important too. Do you want to cut membership down some because you are having issues with class size? In this business you would rather have 100 people at 150 than the opposite. Just the nature of coaching quality, equipment replacement etc. If you need to cut some people, raise prices on everyone. You will lose some members, but those are the people that don't think the service is worth it anyway. I think either way is reasonable, but really think about what your business will look like on the other side of the decision.
__________________
Lance Breeden
www.ultimatecrossfit.com
  Reply With Quote
Old 06-15-2011, 08:53 PM   #7
Kris Murphy
Departed Kris Murphy is offline
 
Profile:
Join Date: Apr 2008
Location: Hillsboro  OR
Posts: 535
Re: Implementing a price increase?

We've done one significant price increase since we opened, and we grandfathered existing members into the old rates to show our appreciation for them sticking around. Today most of those who were grandfathered in are gone and probably 95%+ of our members are at the new rates. I would suggest keeping existing members at the current rate unless you can immediately afford to lose members...because I would be there are at least a couple (depending on how many you have) that are considering leaving when their credit card is hit every month, and a bump in price will make the decision easy for them.

I'm not doubting your service or product, but this is just reality when it comes to finances and families.
  Reply With Quote
Old 06-21-2011, 11:54 AM   #8
Steve Hearne
Member Steve Hearne is offline
 
Profile:
Join Date: Mar 2008
Location: Wakefield  RI
Posts: 9
Re: Implementing a price increase?

Guys a littleoff topic. Whatís the protocol for other affiliates that come to workout at your box. If itís for the summer do you work out a discount?
  Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Mentoring Program price increase John D. Burch Running a CrossFit Facility 0 01-12-2011 12:38 PM
implementing the zone diet to clients Yolanda Deane Running a CrossFit Facility 6 10-04-2010 02:01 PM
York Barbell quote requests by Tuesday to beat price increase Allison Foreman Equipment 0 05-20-2008 01:28 PM
Does an increase in lbm = an increase in the amount of food necessary to achieve satiety? Kurt Ronald Mueller Nutrition 4 03-04-2006 03:22 PM
Problems Implementing the Zone.......Need help!! Troy Dodson Nutrition 9 04-09-2005 07:48 AM


All times are GMT -7. The time now is 03:14 PM.


Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
CrossFit is a registered trademark of CrossFit Inc.