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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 04-19-2013, 08:21 AM   #1
Mike Mollin
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Marketing Tips

Does anyone have any tips on building up membership? I'm particularly interested in success with CrossFit kids and youth/high school sports team training.

Thanks!
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Old 04-19-2013, 11:57 AM   #2
Daniel M Gibson
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Re: Marketing Tips

Aside from the obvious need to be a CrossFit Kids Affiliate you could get involved in the school events by volunteering. There are a good amount of committees to join and my district has the option to volunteer as a coach for the sports teams.
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Old 04-22-2013, 07:10 AM   #3
Bryan Hood
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Re: Marketing Tips

If you want to offer "CrossFit Kids", yes, you have to be affiliated with them. Or you can offer a kids PE/fitness/etc program. Hit up the home schooled community. They have to have PE in their curriculum. Offer something like 3 days/week for $30/month or something like that.
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Old 05-02-2013, 06:33 AM   #4
Jason M Struck
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Re: Marketing Tips

This is a contentious topic, but we used Groupon very effectively.

We messed it up the first few tries, but now I'd like to say we got it figured out.

We offer a low barrier to entry ($99 for a 30 day challenge).
We keep it organized (they have to sign up for a first workshop). During this workshop we give them a log book, they get introduced to paleo and we caliper test them.
They do OUR system (they have to complete fundamentals and pass a test).
They get placed in varying levels of classes according to their abilities.
The coaches follow along with them checking in on their progress and asking questions about becoming a member.
We do an outtake workshop where we re-do the calipers. They find out that they lost 5 pounds of fat and gained 3 pounds of muscle, and learned to do some things they never thought they'd do.
Then we ask for the sale.

Our conversion rate for those who complete the 30 day challenge is about 80% right now. We sell limited quantities (100 at first, 20 per month now). About 60-70% of all sales show up to redeem their groupon. About 50% of starters drop out. The remainder tend to sign up when they finish.

It has worked awesome for us.

We don't even do 'Free trials' any more, because we are growing too fast as it is.
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Old 05-05-2013, 12:07 PM   #5
Steve Han
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Re: Marketing Tips

Quote:
Originally Posted by Jason M Struck View Post
This is a contentious topic, but we used Groupon very effectively.

We messed it up the first few tries, but now I'd like to say we got it figured out.

We offer a low barrier to entry ($99 for a 30 day challenge).
We keep it organized (they have to sign up for a first workshop). During this workshop we give them a log book, they get introduced to paleo and we caliper test them.
They do OUR system (they have to complete fundamentals and pass a test).
They get placed in varying levels of classes according to their abilities.
The coaches follow along with them checking in on their progress and asking questions about becoming a member.
We do an outtake workshop where we re-do the calipers. They find out that they lost 5 pounds of fat and gained 3 pounds of muscle, and learned to do some things they never thought they'd do.
Then we ask for the sale.

Our conversion rate for those who complete the 30 day challenge is about 80% right now. We sell limited quantities (100 at first, 20 per month now). About 60-70% of all sales show up to redeem their groupon. About 50% of starters drop out. The remainder tend to sign up when they finish.

It has worked awesome for us.

We don't even do 'Free trials' any more, because we are growing too fast as it is.
This is very helpful and obviously working going by your stats.
How do you go about setting up the coupon? Do you have a link to your advert?

Do you use any other methods that work well for you?

Thanks
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Old 05-08-2013, 05:38 AM   #6
Mike Mollin
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Re: Marketing Tips

Thanks Jason! Very helpful.
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Old 05-08-2013, 06:55 AM   #7
Lance Neumeyer
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Re: Marketing Tips

Saw a local box on Group on last week, and they sold over 700 for their special. I think it was $60 for 20 classes, or $30 for 10.
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Old 05-13-2013, 11:38 AM   #8
Mike Mollin
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Re: Marketing Tips

That's basically for free, after the Groupon fee. Good luck to them.
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Old 05-13-2013, 12:29 PM   #9
Bryan Hood
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Re: Marketing Tips

We ran our first one a few weeks ago. I thought it went well and will probably do it again in the fall. I controlled how many sold cause I want to make sure they all get the best from us. We bought new equipment with the money and the folks who started are loving it. It depends on what you aim is with running it. We want retention primarily. I sold 4 month memberships or 2 month memberships. The 4 month one blew the 2 month one out of the water even though it was twice the price. We also have ALL the new folks going through our intro classes. Glad we did it.
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Old 05-13-2013, 08:36 PM   #10
Cynthia Bell
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Re: Marketing Tips

Wow,that's an awesome. Congrats on that.
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