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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 09-27-2007, 08:53 AM   #1
Randy Tarasevich
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2 Marketing Ideas

1. T-Shirts
2. Water Bottles

I'm plan on giving each new client one of each for free. After that they will have to pay. I haven't decided if I will just give them away occassionally as freebie promos, or sell them for a nominal price ($10-$15). Any thoughts?
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Old 09-27-2007, 10:27 AM   #2
Rick Martinez
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Re: 2 Marketing Ideas

Ditto homie.
Cost effective and advertising that will reach other peeps as they wear the shirts and drink some agua.
I wear CrossFit Challenge shirts everywhere and always get a look or a curious question. And yes, I always refer them to crossfitchallenge.com in Alexandria, at least until I get back to Texas. If I had a waterbottle I'd use that too.
Also ditto on selling them retail. Don't see anything bad about multiple income streams at all.
Hasta
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Old 09-27-2007, 10:30 AM   #3
Randy Tarasevich
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Re: 2 Marketing Ideas

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Originally Posted by Rick Martinez View Post
Ditto homie.
Cost effective and advertising that will reach other peeps as they wear the shirts and drink some agua.
I wear CrossFit Challenge shirts everywhere and always get a look or a curious question. And yes, I always refer them to crossfitchallenge.com in Alexandria, at least until I get back to Texas. If I had a waterbottle I'd use that too.
Also ditto on selling them retail. Don't see anything bad about multiple income streams at all.
Hasta
Werd.
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Old 09-28-2007, 08:20 AM   #4
Steve Sheffar
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Re: 2 Marketing Ideas

I would think a copy of the Zone would be of benefit.
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Old 09-28-2007, 08:52 AM   #5
Sean Dunston
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Re: 2 Marketing Ideas

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Originally Posted by Steve Sheffar View Post
I would think a copy of the Zone would be of benefit.
Copy of CFJ 21 would be a bit cheaper, plus it might pique the person's interest in becoming a subscriber -- enhancing the likelihood that they'll drink the koolaid, so to speak!

If from CFJ 21 they choose to go into the Zone, they can buy the book(s) themselves.

My $.02
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Old 09-28-2007, 09:26 AM   #6
Randy Tarasevich
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Re: 2 Marketing Ideas

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Originally Posted by Steve Sheffar View Post
I would think a copy of the Zone would be of benefit.
Is this in book format, or something esle? How much does it cost? Maybe not a bad idea. I'll doubt I'll be supplying books though.
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Old 09-28-2007, 09:27 AM   #7
Randy Tarasevich
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Re: 2 Marketing Ideas

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Originally Posted by Sean Dunston View Post
Copy of CFJ 21 would be a bit cheaper, plus it might pique the person's interest in becoming a subscriber
This is a good idea.
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Old 09-28-2007, 10:01 AM   #8
Brandon Oto
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Re: 2 Marketing Ideas

$5 is a nominal price. $10-$15 is not.
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Old 09-29-2007, 07:32 AM   #9
Randy Tarasevich
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Re: 2 Marketing Ideas

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$5 is a nominal price. $10-$15 is not.
In my area it is. A b.s. t-shirt around here goes for anywhere from $20-$30
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Old 10-03-2007, 11:51 AM   #10
Steve Sheffar
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Re: 2 Marketing Ideas

A copy of the zone or even a sub to CFJ is, IMHO, not an expense but an investment. Someone pays you 150$/month a 20-25$ investment back is reasonable.
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