CrossFit Discussion Board  

Go Back   CrossFit Discussion Board > Community > Running a CrossFit Facility
CrossFit Home Forum Site Rules CrossFit FAQ Search Today's Posts Mark Forums Read

Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

Reply
 
Thread Tools
Old 01-13-2009, 08:31 AM   #1
Colm O'Reilly
Affiliate Colm O'Reilly is offline
 
Profile:
Join Date: Apr 2007
Location: Dublin  na
Posts: 113
When someone emails looking for prices?

Hey all,

Okay, so based off the advise of many of the more successful affiliates here I've taken the prices down off the website. BUT, what should I respond with when people email me explicitly looking for a price?

Should I just reply with "We've a range of membership options, which I'd be happy to discuss with you once you're down?..."

Which has been more successful?

Thanks,
Colm
__________________
www.crossfit.ie
  Reply With Quote
Old 01-13-2009, 10:02 AM   #2
Roger Harrell
Affiliate Roger Harrell is offline
 
Roger Harrell's Avatar
 
Profile:
Join Date: Jun 2004
Location: San Rafael  CA
Posts: 2,318
Re: When someone emails looking for prices?

Depends on the person. Some we'll give a quick overview to because we can tell they won't even consider anything without seeing/hearing a price range first, some we recommend they come in (sometimes give them a free session) and work from there.
  Reply With Quote
Old 01-13-2009, 02:12 PM   #3
Skip Chase
Affiliate Skip Chase is offline
 
Skip Chase's Avatar
 
Profile:
Join Date: Aug 2005
Location: Mount Vernon  WA
Posts: 1,324
Re: When someone emails looking for prices?

"Please forgive me, but we do not offer our pricing online nor over the phone. We ask that you walk in our door and see and experience the CrossFit difference. We offer you one workout FREE.

During your first visit we will guide you through our 'warm-up'. We will teach you to perform the movements with proper form, observe you and determine your level of fitness. You will then be trained, according to your level of fitness, every time you walk in our door.

Also during your first we will give you our rate sheet.

Thank you so much for your interest in XYZCrossFit. We will look forward to seeing you walk in our door."


This is my typical email and phone call response. In 3 years, I've had a few people who responded negatively and to be honest, I don't want them as a client. If a consumer is serious, I want them to walk in my door. I may also say, "During your 1st visit, leave your money at home. No one will attempt to sell you anything. You will decide if you want to tyrain with us after your first visit."
  Reply With Quote
Old 01-13-2009, 02:28 PM   #4
Colm O'Reilly
Affiliate Colm O'Reilly is offline
 
Profile:
Join Date: Apr 2007
Location: Dublin  na
Posts: 113
Re: When someone emails looking for prices?

Thanks Skip, that's great.

I've gotten two emails like this today, so I'll report back with results.
__________________
www.crossfit.ie
  Reply With Quote
Old 01-13-2009, 03:27 PM   #5
Gabriel desGarennes
Member Gabriel desGarennes is offline
 
Gabriel desGarennes's Avatar
 
Profile:
Join Date: Jul 2008
Location: Issaquah  WA
Posts: 577
Re: When someone emails looking for prices?

I'll go along with skip on this one. My affiliate has pricing on our website. But from someone who has managed a retail business for 10 years, i think sometimes it is best to get a chance to show someone why your service is superior before shooting them a price.

For example many people who are not all that familiar with the program may be comparing it to a globogym.

So theyre comparing unlimited access to 24 hr fitness 39.99 / mo vs.
unlimited classes at an affiliate 160/mo

if they are not familiar with what the differences are they will probably go for the lower number. Not realizing the personal attention they get included in a crossfit member, and the huge difference in the program.

I'm always concerned about talking prices until i can show someone what they are going to get.

I'd say if you know they are familiar with crossfit, and searching for a local affiliate giving prices to them through email will not hurt.
__________________
M/25/195# Seattle, Wa
  Reply With Quote
Old 01-13-2009, 07:23 PM   #6
Wade Smith
Member Wade Smith is offline
 
Wade Smith's Avatar
 
Profile:
Join Date: Sep 2007
Location: Savannah  GA
Posts: 1,269
Re: When someone emails looking for prices?

Apologies in advance if this seems negative but I'm sure I can't be the only one out there who wishes affiliates would be more open and less "secretive" about money and pricing structures?

It smacks of "hiding something" you don't want people to know; at least off the bat. I understand the sales methodology behind that approach of "getting them in the door first". My crappiest job out of college was a sales job years ago with a similar method. Felt like I had to sell my soul to do it that way so I quit right away.

To me it seems that by "hiding" the pricing information, you weaken the case of why your affiliate is so awesome, necessary, life-changing, and worth every dime.

I just don't like the secrecy. Not for CrossFit. My honest $.02.

Last edited by Wade Smith : 01-13-2009 at 07:30 PM.
  Reply With Quote
Old 01-13-2009, 07:33 PM   #7
Jamie J. Skibicki
Member Jamie J. Skibicki is offline
 
Profile:
Join Date: Jan 2008
Location: Pittsburgh  PA
Posts: 8,841
Re: When someone emails looking for prices?

Wade, the problem is what Gabe mentioned. We know the quality of instruction that you should (and will most likely get at an affiliate) compared to what you will get at a globo gym. The average person has no idea and will simply see prices. If you can show them why your price is 4 times the other guys, than they can make a reasonable comparison.
  Reply With Quote
Old 01-13-2009, 07:45 PM   #8
Tom Seryak
Member Tom Seryak is offline
 
Profile:
Join Date: Jun 2008
Location: Dublin  Ohio
Posts: 389
Re: When someone emails looking for prices?

wade-
i don't think that it is so much about being a secret, but making sure that a potential client knows what they are getting first. most inquiries at this time are from people that don't really know much about crossfit training or even if they do, they may not be familiar with the service that is provided at the Crossfit affiliate. With that being said, it may not matter either way (published prices or not), since the right client will prioritize fitness and realize ahead of time that training at a Crossfit affiliate is a phenomenal value!
  Reply With Quote
Old 01-14-2009, 10:57 AM   #9
Skip Chase
Affiliate Skip Chase is offline
 
Skip Chase's Avatar
 
Profile:
Join Date: Aug 2005
Location: Mount Vernon  WA
Posts: 1,324
Re: When someone emails looking for prices?

Wade,

No 'sales methodology' whatsoever!! We do not use ANY closing techniques. I don't have time to explain in detail, but we use 'psychology'. Knowing the mind and typical thought processof the average consumer and their 'conditioning' (EVERYONE on the planet) as it relates to fitness.

www.mtbakercrossfit.com
www.crossfitoakharbor.com
  Reply With Quote
Old 01-14-2009, 12:16 PM   #10
Peter Keller
Member Peter Keller is offline
 
Peter Keller's Avatar
 
Profile:
Join Date: Apr 2006
Location: Austin  TX
Posts: 337
Re: When someone emails looking for prices?

This is just a quick post to echo Wade. I am a dyed in the wool Crossfitter and I have no problem with affiliates charging $150+++ a month for their services. The service a good affiliate provides is worth that and much more.

However, speaking as a consumer, I would not go to any business that refused to discuss pricing with me up front.

I understand the rationale behind everything that everyone has stated in this thread- I am just providing you FREE consumer insight.

If, as Skip mentioned, you do not want these people as clients anyway, then more power to you. Nothing succeeds like success.
  Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Gas prices Chris Patterson Community 13 06-05-2008 08:24 AM
Daily WOD emails question... Patrick Henry Technical Support 0 10-05-2007 08:36 AM
Prices? Charles Steven Ossenheimer Running a CrossFit Facility 12 11-11-2006 04:52 AM
One of the best emails I have ever received Michael Pearce Community 5 05-11-2005 08:56 PM


All times are GMT -7. The time now is 11:16 PM.


Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
CrossFit is a registered trademark of CrossFit Inc.