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Old 05-26-2007, 08:51 AM   #1
Bryan Gollhofer
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ESPN embracing MMA/UFC? Looks like it. After years of giving it no credit it appears that either they realized that they were missing out, or Dana White threw a large suitcase full of cash at them for the coverage.

(W/F/S, except for fighting of course)
http://sports.espn.go.com/extra/mma/...t&lid=tab3pos1
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Old 05-26-2007, 12:19 PM   #2
Kevin McKay
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Even big media needs to give people what they want if they plan to retain their audience.
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Old 05-26-2007, 12:34 PM   #3
Michael Ruocco
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Not only did they not embrace it, I read an article last year where one of the top guys at ESPN said MMA would NEVER be on ESPN.
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Old 05-26-2007, 12:35 PM   #4
William Hunter
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Crazy. I was checking out ESPNews this morning and almost spit out my coffee when I saw the Liddell/Jackson weigh-in coverage.
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Old 05-26-2007, 01:52 PM   #5
Becca Borawski
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ESPN covered weigh-ins of one of Randy's fights a couple years ago -- this is not the first time they've done this. I remember it that time, becuase they had the weigh-in live on TV. I can't remember which fight it was though, might have been the 2nd Chuck fight.
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Old 05-26-2007, 02:53 PM   #6
Celio Silva
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Dana is very aggressive in his approach to forward the UFC, and he may have lobbied ESPN, as he lobbied other networks, but I think is more likely that the chicken is coming home to roost.

At this point, Dana can sit back and call the shots; let them come to him.

MMA is the future (and the present!) of combat sports. Not only that, it even attracts viewers that would usually/otherwise not bother w/ martial arts, but are eager to watch a No-Holds-Barred event because of its nature.

So despite how much any given person, business or network wishs to ignore, they can't any longer. And you know what they say: "If you can't beat them, join them".

Individual people may choose to continue to ignore it based on their values & preferences, but business are always after that cheddar and they are not about to miss out on this big slice of it.
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Old 05-26-2007, 06:27 PM   #7
Ben Abbott
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This was on the Sherdog website either earlier this week or last week. They have partnered with ESPN and are now doing the MMA coverage for them. They will be covering events other then UFC as well.
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