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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 01-14-2009, 08:28 AM   #1
Dolph Geurds
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location

How important is location? I am trying to decide wether the price difference for a high profile location is worth it. Currently I am looking at 5000 sqft @ $4/sqft versus 5000 sqft @/$10. The $10 location has better visibility than the cheaper location. As of now I will be the only CF gym in the area. How far do your members travel to get to your facility?
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Old 01-14-2009, 01:17 PM   #2
Alima Deneke
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Re: location

I travel about 8 or 9 miles to my facility (not mine but the one where I Crossfit), but there are actually other people who work out at there that come from much farther (20 and 30 miles). They work closer to the area, but still they have a long trek home.
The reason they are willing to travel is because so far its the only CF facility in the area. So if you are the only one, the location may not matter as much.
That's just my two cents! I don't claim to be an expert at all!
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Old 01-14-2009, 01:27 PM   #3
Joshua Murphy
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Re: location

Where in NJ will you be?
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Old 01-14-2009, 07:53 PM   #4
Dolph Geurds
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Re: location

central New Jersey, Mercer County
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Old 01-15-2009, 03:54 PM   #5
James lee
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Re: location

what i found from being in a 0 visibility warehouse is this.

If you start with 0 clients where you don't have any word of mouth to be had, and you have other CF gyms in your area, being in a visible place where people can see and walk in will be a big help.

if your in a city where you are the only CF, it might not matter as much.

What i can tell you is that when you start off without anyone, have no visibility, and there is another established CF gym.. it is really really hard to get people in your door... and marketing really doesn't work...at least ones i've tried
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Old 01-16-2009, 11:32 AM   #6
Henry Miller
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Re: location

Expensive locations are often the cheapest marketing you can get when starting out. There is a reason "location location location" is a top saying in the business world. You can make up for a bad location with good marketing, but it is hard to get people to someplace they have never been.

Once you have clients things are different, a move to a cheaper location may work out, allowing you to keep more money. Just don't forget all marketing. Clients will move away all the time.
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