|12-18-2014, 09:30 AM||#1|
How To Own Your Market
In every town there is a preeminent bank, a most popular restaurant, the go-to coffee shop, a best hotel, the most popular pizza place...
How do you become the person of renown for fitness in your community?
First, I think, you need to be an object of interest to the community. People need to know you and hear about you. You need to be out there. You need to be remarkable - worthy of remark.
Join the local chamber of commerce, put on events in your community that the press can cover, put on seminars and classes that appeal broadly. Submit letters to the editor on nutrition and fitness.
Invite local physical therapists, chiropractors and doctors to your Box. Run vacation fitness programs for kids and student athletes. Have cross-training sessions for youth soccer and baseball teams.
Maybe you have a local newspaper or blog that would let you do a weekly column on Paleo.
Work with the gym teachers at the local high school to put on an intro to olympic lifting class as part of PE for a few weeks. Make sure kids have something to take home with your name on it every session - promoting your name to the parents.
Meet with the human resources people at the largest employers in your area. Give their employees a special deal. Get them to pass out on-ramp invitations to employees.
Let the local health food stores set up a display in your box - pass out coupons for them. Get them to do the same for you. Run a class at the store on Paleo.
What are some of the things you have done to become talked about in your community? Chime in!
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