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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 09-11-2015, 03:36 PM   #1
Victor J McQuaide
Member Victor J McQuaide is offline
Join Date: Apr 2012
Location: Lakeside  CA
Posts: 1,543
Crossfit box near Nice Globo gym?

Does anyone know data dealing with a Crossfit gym starting near a Golds Gym. The Golds is huge and very cheap to join. They spend a bit of cash in advertising. Typically I have not seen many Box's spend a bunch of money on advertising. Each place will attract totally different people to join. Please let me know if anyone has done it, how it worked out or knows anyone who has done it and what was their experience. Cheers Vic
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Old 09-11-2015, 06:13 PM   #2
Sean J Hunter
Member Sean J Hunter is offline
Join Date: Apr 2009
Location: North Shore  New Zealand
Posts: 805
Re: Crossfit box near Nice Globo gym?

I'd argue two different ends of the spectrum. CF point of difference is community and sustained coaching quality due to owner operator and in turn a long-term coach hiring policy.

A less sustainable competitive advantage is fitness outcomes. Golds members are likely experiencing poor outcomes up to 30-40%.

The trick is to communicate the value difference. Difficult to do via passive marketing. Got to have a conversation. To get across the value / price difference.

I'd offer gateway options that make your product look similar in price to Golds. 2 days / week. 50% off first month try us out. Things like that.

Just some thoughts.

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Old 10-08-2015, 09:58 AM   #3
Jesse Dale
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Join Date: Jan 2013
Location: Indianapolis  IN
Posts: 5
Re: Crossfit box near Nice Globo gym?

The Gold should provide a funnel of people to be exposed to your box
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Old 10-12-2015, 12:54 PM   #4
Brian Diez
Member Brian Diez is offline
Join Date: May 2007
Location: East Meadow  NY
Posts: 217
Re: Crossfit box near Nice Globo gym?

I have a CrossFit 5 min North of me. Another 5 min south.

I have New York Sports club 5 min west of me and Training For Warriors between us.

I'm the most expensive by $100 a month and we sign up people every month.

You're fine. I'd be concerned if you were the only gym in town.

Just make sure you over deliver. Make them talk about you.
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