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Old 11-21-2008, 09:31 AM   #1
Stuart Buck
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Crossfit: Protect the Trademark?

I just noticed a "Cross Fit" program advertised at the University of Arkansas fitness center. WFS: http://imrs.uark.edu/6627.htm If you look at the program, it includes this:
Quote:
This program is designed to follow the American College of Sports Medicines guidelines including:
1. Cardio: 3-5 times a week at least 20min-60min.
2. Muscular Strength- 2-3 times a week working every major muscle group.
3. Flexibility: 2-3 times a week
If you read further, the "flexibility" portion consists of mandatory yoga, and the "muscular strength" portion can include "water aerobics."

Going out on a limb here, I don't think this is a legitimate Crossfit program. I think someone should send a polite but firm letter saying "hands off our trademark," at a minimum.
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Old 11-21-2008, 09:51 AM   #2
Sean Dunston
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Re: Crossfit: Protect the Trademark?

Looks like a bad choice of names for their program - they probably don't even know what CrossFit is. They do not offer CF on the curriculum. I just went through all of the staff's bios - none of them list a CF Certification.

However, if they do know what "CrossFit" is - then it is a problem.
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Old 11-21-2008, 10:04 AM   #3
Shane Skowron
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Re: Crossfit: Protect the Trademark?

Oh man, these program names are great!

TurboKick
Cardio Fusion
Muscle Cut
Martial Sciences
Step-n-Tone
Bosu Step
Water Aerobics
Belly Dance
Core Yoga
Bootysize
Body Sculpt
Yoga Appreciation

http://imrs.uark.edu/4834.htm (wfs)

Last edited by Shane Skowron : 11-21-2008 at 10:11 AM.
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Old 11-24-2008, 11:31 AM   #4
Clay Jones
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Re: Crossfit: Protect the Trademark?

Quote:
Originally Posted by Shane Skowron View Post
Oh man, these program names are great!

TurboKick
Cardio Fusion
Muscle Cut
Martial Sciences
Step-n-Tone
Bosu Step
Water Aerobics
Belly Dance
Core Yoga
Bootysize
Body Sculpt
Yoga Appreciation

http://imrs.uark.edu/4834.htm (wfs)
That Bosu step class sounds tough.
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Old 11-24-2008, 05:47 PM   #5
Joe Shininger
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Re: Crossfit: Protect the Trademark?

Quote:
Originally Posted by Shane Skowron View Post
Oh man, these program names are great!

TurboKick
Cardio Fusion
Muscle Cut
Martial Sciences
Step-n-Tone
Bosu Step
Water Aerobics
Belly Dance
Core Yoga
Bootysize
Body Sculpt
Yoga Appreciation

http://imrs.uark.edu/4834.htm (wfs)
Don't forget:

Yoga for dogs
Power napping
Xtreme hardcore underground interpretive dancing
Kross Fitt
Situps until you crap yourself
Fork in a light socket isometric training
TurboThrust
Breakdancing for seniors
AggroKick
Hobo wrestling
Xtreme juggling
Mom and baby cage fighting
"You vs 30 midgets" cardio fusion class
Sissyboy slap fight
Xtreme staring contests
Plus-sized pole dancing
Underwater Yoga
PowerShame ("OOHHHHH!!! FATTY CAME BACK FOR MORE, HUH?)
TurboGrope


God I'm bored...when is class over?
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Old 11-24-2008, 07:28 PM   #6
Derek Maffett
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Re: Crossfit: Protect the Trademark?

Cross Fit, not Crossfit. Not sure if that can still mean trouble for them, but I don't think they're intending to impersonate "Crossfit." And I'm sure if the CF manager people say something, it'll get changed.
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Old 11-24-2008, 10:42 PM   #7
Patrick Donnelly
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Re: Crossfit: Protect the Trademark?

Quote:
Originally Posted by Derek Maffett View Post
Cross Fit, not Crossfit. Not sure if that can still mean trouble for them, but I don't think they're intending to impersonate "Crossfit." And I'm sure if the CF manager people say something, it'll get changed.
"Get in Shape with Cross Fit!" makes little sense unless it meant "CrossFit." While the title could justify the use of a capital F, the sentence either ends with words that can be either nouns or adjectives, but make no sense in an combination of them.

Edit: Also...
"Turn in all credits that you receive at the end of each class to the fitness center box
labeled “Cross-Fit.” You will put your credits in the envelope that has your name on it.
You must complete all credits by Monday morning at 10:00am before you can continue
to the next week."

From the "Guidelines" link.
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Old 11-24-2008, 11:21 PM   #8
Derek Maffett
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Re: Crossfit: Protect the Trademark?

What I mean is that they might have just come up with the word randomly, rather than deliberately attempted to rip off the Crossfit name. I'm not sure if the space means that they're okay under trademark laws. I suspect not.
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Old 11-24-2008, 11:58 PM   #9
Shane Skowron
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Re: Crossfit: Protect the Trademark?

Quote:
Originally Posted by Derek Maffett View Post
What I mean is that they might have just come up with the word randomly, rather than deliberately attempted to rip off the Crossfit name. I'm not sure if the space means that they're okay under trademark laws. I suspect not.
It's pretty obvious they have no idea what CrossFit is. It's just a coincidence. CrossFit doesn't have the most unique name in the world.
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Old 11-25-2008, 09:46 AM   #10
Sean Dunston
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Re: Crossfit: Protect the Trademark?

Quote:
Originally Posted by Derek Maffett View Post
What I mean is that they might have just come up with the word randomly, rather than deliberately attempted to rip off the Crossfit name. I'm not sure if the space means that they're okay under trademark laws. I suspect not.
Not my area of expertise (not even remotely close), but a bit of diggin on this subject reveals:
Quote:
Trademark infringement occurs when a business uses the same or similar name in commerce in a way that may lead to confusion with the trademark owner's service/product. Trademark infringement is based on this element of "confusion", that is, a function of the mark's meaning. In general, infringement does not require the infringer to be a competitor, but infringement does require a similar product.
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