Reebok ad campaign pulled...

Adam Spang · 03-22-2012, 05:24 PM

http://www.barstoolu.com/#random-tho...t-ad-campaign/ (Link isn't exactly work and family safe, the content is fine but it is a mens 18-35 website, so-to-speak)

In short:
"A controversial Reebok ad has been removed from display following widespread complaints. The poster, which ran at a gym affiliated with the brand in Germany, was intended to motivate, with the slogan: ‘Cheat on your girlfriend, not on your workout."

Eric R Cohen · 03-23-2012, 05:17 AM

If they had another one that said "cheat on your boyfriend..." would it have been OK?

Kevin Wood · 03-23-2012, 06:21 AM

This thing is really going viral. All the new agencies are picking it up.

Jason Wallis · 03-23-2012, 06:24 AM

People and their little weak *** hurt feelings amaze me sometimes...

Wayne Riddle · 03-23-2012, 06:51 AM

Quote:

Originally Posted by Eric R Cohen

If they had another one that said "cheat on your boyfriend..." would it have been OK?

They did have that one too.

Wayne Riddle · 03-23-2012, 06:52 AM

Quote:

Originally Posted by Kevin Wood

This thing is really going viral. All the new agencies are picking it up.

Only place I've seen it mentioned is various CF sites.

Erik Glynn · 03-23-2012, 10:27 AM

I would've expected a bit more tact, IMO

Eric Montgomery · 03-23-2012, 10:27 AM

It's on Huffington Post (WFS) but no mention of CF, just Reebok.

Frances Ballesteros · 03-23-2012, 11:34 AM

Stu Christensen · 03-23-2012, 03:15 PM

I think most people's problems with it is that Reebok denied it was their ad first of all and basically claimed photoshop...then a VIDEO of it was released and a day or two later Reebok pulled the ads.

No matter what...I thought Reebok would have had more tact. It was a campaign focused in Germany and all companies need to realize...marketing is global now, whether you intend for it to be or not. The ad was never meant to be viewed in the America's by the sounds of it...but since it was and people object and hold them to a higher standard of tact and decency - they pulled it. Good job for Reebok to realize that trying to be funny in a marketing campaign with somewhat less than desirable tactics can upset some people.

The REAL irony is that the total campaign is 100% completely un-original....as bodybuilding.com had shirts with the "girlfriend" saying long ago and its been discontinued. lol

03-22-2012, 05:24 PM	#1
Adam Spang Member Profile: Join Date: May 2011 Location: Alexandria VA Posts: 44	Reebok ad campaign pulled... http://www.barstoolu.com/#random-tho...t-ad-campaign/ (Link isn't exactly work and family safe, the content is fine but it is a mens 18-35 website, so-to-speak) In short: "A controversial Reebok ad has been removed from display following widespread complaints. The poster, which ran at a gym affiliated with the brand in Germany, was intended to motivate, with the slogan: ‘Cheat on your girlfriend, not on your workout."

03-23-2012, 05:17 AM	#2
Eric R Cohen Member Profile: Join Date: Jan 2008 Location: Southampton NY Posts: 887	Re: Reebok ad campaign pulled... If they had another one that said "cheat on your boyfriend..." would it have been OK?
	__________________ Eric Cohen. CF Level 1, 178 5'9".

03-23-2012, 06:21 AM	#3
Kevin Wood Affiliate Profile: Join Date: Feb 2007 Location: Moncton New Brunswick Posts: 139	Re: Reebok ad campaign pulled... This thing is really going viral. All the new agencies are picking it up.
	__________________ CrossFit Moncton

03-23-2012, 06:24 AM	#4
Jason Wallis Member Profile: Join Date: Apr 2010 Location: Marshfield MO Posts: 1,182	Re: Reebok ad campaign pulled... People and their little weak *** hurt feelings amaze me sometimes...

03-23-2012, 10:27 AM	#7
Erik Glynn Affiliate Profile: Join Date: Nov 2011 Location: Tuscaloosa AL Posts: 411	Re: Reebok ad campaign pulled... I would've expected a bit more tact, IMO
	__________________ A man’s health can be judged by which he takes two at a time – pills or stairs. http://www.alabamacrossfit.com

03-23-2012, 10:27 AM	#8
Eric Montgomery Member Profile: Join Date: Feb 2009 Location: San Diego CA Posts: 7,413	Re: Reebok ad campaign pulled... It's on Huffington Post (WFS) but no mention of CF, just Reebok.

03-23-2012, 11:34 AM	#9
Frances Ballesteros Member Profile: Join Date: Jun 2011 Location: Madrid Spain Posts: 774	Re: Reebok ad campaign pulled...
	__________________ I love eating

03-23-2012, 03:15 PM	#10
Stu Christensen Member Profile: Join Date: Apr 2009 Location: Saskatoon SK Canada Posts: 864	Re: Reebok ad campaign pulled... I think most people's problems with it is that Reebok denied it was their ad first of all and basically claimed photoshop...then a VIDEO of it was released and a day or two later Reebok pulled the ads. No matter what...I thought Reebok would have had more tact. It was a campaign focused in Germany and all companies need to realize...marketing is global now, whether you intend for it to be or not. The ad was never meant to be viewed in the America's by the sounds of it...but since it was and people object and hold them to a higher standard of tact and decency - they pulled it. Good job for Reebok to realize that trying to be funny in a marketing campaign with somewhat less than desirable tactics can upset some people. The REAL irony is that the total campaign is 100% completely un-original....as bodybuilding.com had shirts with the "girlfriend" saying long ago and its been discontinued. lol

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