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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 11-24-2012, 05:30 PM   #1
Lori Harding
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Claiming to be a CrossFit box but not affiated.

Hi, I was wondering what the punishment would be if someone were to have CrossFit in their name and offer CrossFit classes, as well as using the CrossFit Logos without being affiliated? I know you are not allowed to do that and if someone were to, what would the punishment be if the box were to be turned in? I have tried to find this out and cannot seem to find the consequences of doing so. Thanks!
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Old 11-24-2012, 05:53 PM   #2
Eric Montgomery
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Re: Claiming to be a CrossFit box but not affiated.

Getting sued for trademark violations would be the most likely outcome.
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Old 11-24-2012, 06:45 PM   #3
Lori Harding
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Re: Claiming to be a CrossFit box but not affiated.

Wow, thanks! I didn't know how deep it could get in someone doing this.
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Old 11-24-2012, 06:47 PM   #4
Eric R Cohen
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Re: Claiming to be a CrossFit box but not affiated.

Big trouble. CF is pretty aggressive about this, as well they should be.
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Old 11-24-2012, 07:07 PM   #5
Mark E. Wallace
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Re: Claiming to be a CrossFit box but not affiated.

Quote:
Originally Posted by Lori Harding View Post
Wow, thanks! I didn't know how deep it could get in someone doing this.
They even have an online form set up specifically for reporting violations/concerns.

Crossfit is big business now, and you can be darned sure that HQ will protect its mark.

(wfs) IP Theft Reporting Form

- Mark
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Old 11-24-2012, 07:25 PM   #6
Lori Harding
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Re: Claiming to be a CrossFit box but not affiated.

Thanks guys! I totally agree, especially if you are affiliated and did everything right and someone else wants to cut corners and use CrossFit for their benefit without paying the fees. I appreciate your feedback!
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Old 11-24-2012, 07:37 PM   #7
Eric Montgomery
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Re: Claiming to be a CrossFit box but not affiated.

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Originally Posted by Lori Harding View Post
Wow, thanks! I didn't know how deep it could get in someone doing this.
If I started selling homemade shoes, called them Air Max, put a swoosh on the side, and had LeBron James's face on the box, don't you think Nike would come after me?

That wouldn't be much different than the situation you were describing....trademarks and copyrights are trademarks and copyrights, regardless of scale or industry.
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Old 11-24-2012, 08:24 PM   #8
Steve Gillanders
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Re: Claiming to be a CrossFit box but not affiated.

Recent CrossFit Journal article about legal issues related to an illegitimate affiliate

http://journal.crossfit.com/2012/11/...-in-quebec.tpl

WFS
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Old 11-25-2012, 03:37 PM   #9
Brendan McNamar
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Re: Claiming to be a CrossFit box but not affiated.

First you will receive a Cease and desist letter from CrossFit Inc.

Then you will receive a Cease and desist order from a judge requested by CrossFit Inc.

Last you will get sued for violating a judges Cease and desist order and trademark infractions.

In general judges do not like people who do not follow their orders. You will lose the law suite. Most likely you will owe monetary damages. Most likely punitive damages for ****ing off the judge.

The system works well to punish trademark violators in this country.
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Old 11-28-2012, 07:30 AM   #10
Lori Harding
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Re: Claiming to be a CrossFit box but not affiated.

Brendan, that's exactly the answer I was looking for. Thank you so much. I obtained my L-1 Cert and they mentioned the legalities of using CrossFit but I didn't want to look like a jerk and say,"well, what happens if you don't?" So I really appreciate your answer!
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