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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 08-14-2008, 07:09 PM   #1
Keith Wittenstein
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Join Date: Jun 2004
Location: New York  New York
Posts: 945
Help a Reporter Out

This guy Peter Shankman runs a free service called Help A Reporter Out. He sends out several emails every day with a list of reporters that are looking for sources for their stories. This is an excellent way for you as a trainer and affiliate owner to get yourself in the news. There are numerous requests for experts on fitness.

This is a quick 2 minute interview of Peter discussing exactly what it is and why he started it.

The links are wfs

I hope this helps.
"Virtuosity is always the mark of true mastery (and of genius and beauty)." Greg Glassman
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Old 08-14-2008, 07:52 PM   #2
Daniel Freedman
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Join Date: Jun 2007
Location: Toronto  ON
Posts: 229
Re: Help a Reporter Out

This is legit. I know Peter and can vouch for him.

We used to work out together in Central Park as part of an boot camp type program run by an ex- Navy SEAL.

Help a Reporter Out is a huge success -- a classic viral Web phenom that is free. It has pretty much replaced a paid service. Peter is a PR guy who does this strictly for karma points. Lots of reporters are now in his debt.

If you list yourself as a source, do NOT do so in the expectation that this will help you "place" your press release. The real world is much more subtle and complicated.

List specific areas of expertise. Perhaps it's nutrition. Or women's fitness. Or sports youth development. Or preparing young people for military boot camp. Or charity fundraising. Whatever. The idea is that you get on the radar by being citing as an authoritative source.

My further thoughts on press releases are here:
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