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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 12-17-2014, 08:05 AM   #11
Brendan McNamar
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Re: Your CrossFit Crystal Ball

I think you will see a lot of small boxes selling, closing or changing their goals.

I think you will see bigger boxes consolidating into groups. This is very helpful for the employment of specialist (membership software, social media, accounting, cleaning you name it) across multiple location. Also to build larger, deeper coaching talent pools.

I think you will continue to see the personal trainer business model get replaced by the micro gym model. Eventually the big box gyms may have to examine their personal training business model. Not sure of this because there is a deep pool of people who will sign up at $20 a month then spend thousands on personal training. Going to a base membership with extra group coaching added for a premium seems to make sense. Globo gyms have no middle of the road offering to raise revenue per members.

The CrossFit games will take a major hit when PED use finally is proven. Someone rats someone out most likely. Never forget Lance Armstrong. Passed more drug test then any Games competitor but eventually was ratted out by a teammate. Forging Elite Fitness with a needle or pill.

Consultants and marketing specialist will continue to use their sales talents to convince gym owners to spend money to make money. Some programs will be worth every penny others will be worthless.

Buyer be ware.....
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Old 12-18-2014, 08:42 AM   #12
Scott Simmonds
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Re: Your CrossFit Crystal Ball

Whatever your version of CrossFit's future, what does that vision mean to your Box today, a month from today, a year from today?

How do you market your Box?

How do you price your memberships?

What services will you offer?

What skills do you need to have that you dont have now?

What people do you need on your team?

Do you go bigger?

Do you go smaller?

Do you add locations?

Do you add partners?
 
Old 12-18-2014, 08:57 AM   #13
Jan Dahlberg
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Re: Your CrossFit Crystal Ball

Quote:
Originally Posted by Scott Simmonds View Post
Whatever your version of CrossFit's future, what does that vision mean to your Box today, a month from today, a year from today?

How do you market your Box?

How do you price your memberships?

What services will you offer?

What skills do you need to have that you dont have now?

What people do you need on your team?

Do you go bigger?

Do you go smaller?

Do you add locations?

Do you add partners?
As of now, we only market ourselves through social media. Have been thinking some on "offline" advertisement but not sure if it's worth the investment.

As of now, we are way too low in pricing. In US dollars, we are around 75 dollars/month for unlimited training. I'd like to bump it up to atleast 125 dollars, initially I just went with what alot of other CrossFit Affiliates in the area have.

Our first goal is finding another facility so that we can grow and increase our class times. Then we can add on more services like mobility, nutrition and the likes.

Skills I feel I need but don't have now definently includes marketing. Marketing is key for a succesfull business. Other skills would include more knowledge of accounting, cold-calling and stuff like that.

People I would love to add to my team would be someone really good at taking photos, editing, video and stuff like that who could also jump in as a coach from time to time.

I do not see myself partnering with anyone just cause I like to have complete controll over the business.
 
Old 12-18-2014, 11:23 AM   #14
Camille Lore
 
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Re: Your CrossFit Crystal Ball

This smells like marketing, promotion and research for your own business here, which isn't in agreement with the Site Rules.
 
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