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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 10-07-2006, 11:13 AM   #21
Gabe Rinaldi
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One of the best things about Velocity Sports Performance (VSP) is that the programs are well thought out and continually evolving with input from Sports Performance Directors (SPD) that sit on a board. They do make adjustments, but the adjustments happen slowly.

Program design takes a back seat to facility flow and creating a program that many coaches will be able to administer.

One of the worst things about VSP is that many owners buy a franchise with the sole purpose of making lots of money without any real passion or regard for the athletes. Everything becomes a spreadsheet. The franchisees are told they can hire highly qualified coaches for next to nothing because there is an abundance of strength coaches that want the job.

It is very difficult to make a VSP franchise as profitable as most people think. It's not what they want you to think however and it certainly is not what the franchisees want to think.

All this being said, I think there are a few options for Amber:

Option 1: Approach your franchisee and SPD and tell them you want to start a CrossFit affiliate within the center. Remind them that many locations have physical therapy, chiropractic, massage therapy, etc. and run those services as seperate profit centers that are businesses within the main business. Velocity corporate will take a percentage of anything that occurs on the "training floor". You will act as the owner of the CrossFit affiliate and will be responsible for marketing, coaching, etc. As such you will make the majority of the money, but give a certain percentage to your franchisee. This will all occur during down times that won't conflict with other training.

Option 2: After talking with your SPD create a Velocity Fitness Advanced and coach it just like CrossFit. Market to police, figher fighters, military, and fitness elite.

Option 3: Create a CrossFit affiliate outside of VSP and do both

Option 4: Quite VSP and do the CrossFit thing and other training somewhere else

I hope this helps.

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Old 10-07-2006, 12:06 PM   #22
Mike ODonnell
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Gabe makes an excellent point...build up the number of people working out first...and then later if you want create your own space and they will follow you.
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