CrossFit Discussion Board  

Go Back   CrossFit Discussion Board > Community > Running a CrossFit Facility
CrossFit Home Forum Site Rules CrossFit FAQ Search Today's Posts Mark Forums Read

Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

Reply
 
Thread Tools
Old 05-02-2011, 04:11 PM   #1
Ryan McRae
Member Ryan McRae is offline
 
Profile:
Join Date: Apr 2011
Location: San Marcos  CA
Posts: 9
Lightbulb Surveying the Box

Anyone have any success with electronic surveys to find out how people liked or didn't like your gym? (Like a 4 question, not one that you should measure in RFT)

If so, any good questions out there?


  Reply With Quote
Old 05-03-2011, 07:15 PM   #2
Brian Strump
Affiliate Brian Strump is offline
 
Brian Strump's Avatar
 
Profile:
Join Date: Sep 2009
Location: Charlotte  NC
Posts: 2,619
Re: Surveying the Box

They bring their friends and family=They liked my gym.

Maybe make a suggestion box instead? Just remember, you can't make everyone happy all the time.
__________________
Brian Strump, D.C., FMS, NKT
www.crossfitsteelecreek.com/
  Reply With Quote
Old 05-05-2011, 04:49 PM   #3
Ryan McRae
Member Ryan McRae is offline
 
Profile:
Join Date: Apr 2011
Location: San Marcos  CA
Posts: 9
Re: Surveying the Box

That's true. I'm just wondering how to gather information on why they DIDN'T come back and if you can make adjustments to fix that.

Also, you can ask questions like, "Even if you don't join, would you like information about clinics (nutrition, etc.)?" This way they might come back and bring someone. (Thanks for the response Brian.)

I'm working with Crossfit Xystum, figuring out different marketing ideas, getting in clientle.
  Reply With Quote
Old 05-06-2011, 07:58 AM   #4
Chris Walls
Affiliate Chris Walls is offline
 
Chris Walls's Avatar
 
Profile:
Join Date: Apr 2007
Location: North Battleford  SK Canada
Posts: 1,722
Re: Surveying the Box

In my experience, people who didn't like it and didn't come back couldn't be bothered to fill out a survey on why. Usually when I call them and they tell me they aren't coming back, they typically tell me why, and it's usually because it's either too hard (requires effort and stuff...), can't afford it, not enough time, blah blah....
__________________
Accept no excuses, only results
CrossFit North Battleford
  Reply With Quote
Old 05-07-2011, 09:32 AM   #5
Chad Cross
Affiliate Chad Cross is offline
 
Chad Cross's Avatar
 
Profile:
Join Date: Sep 2007
Location: Long Beach  CA
Posts: 43
Re: Surveying the Box

We survey everyone two weeks after on-Ramp. We ask them mainly about On-ramp but also the transition to group classes. Most of the feedback is positive but there have been a few helpful criticisms.
__________________
CrossFit Long Beach | crossfitlongbeach.com (WFS)
  Reply With Quote
Old 05-16-2011, 06:52 PM   #6
Ryan McRae
Member Ryan McRae is offline
 
Profile:
Join Date: Apr 2011
Location: San Marcos  CA
Posts: 9
Re: Surveying the Box

Here's a sample survey we use at our box. If anyone wants more info, I'm at ryanmcrae@mac.com

Here you go. Survey.
  Reply With Quote
Old 05-17-2011, 07:42 AM   #7
Keith Martin
Affiliate Keith Martin is offline
 
Keith Martin's Avatar
 
Profile:
Join Date: Mar 2008
Location: Jacksonville  FL
Posts: 339
Re: Surveying the Box

It seems that price is the primary "reason" as to why they don't come back for my members. Yet they go out and buy things that they enjoy like tattoos and things like that.

I, however, send an email and they generally respond.
__________________
CrossFit AGG
  Reply With Quote
Old 05-17-2011, 08:02 AM   #8
Chris Walls
Affiliate Chris Walls is offline
 
Chris Walls's Avatar
 
Profile:
Join Date: Apr 2007
Location: North Battleford  SK Canada
Posts: 1,722
Re: Surveying the Box

Quote:
Originally Posted by Keith Martin View Post
It seems that price is the primary "reason" as to why they don't come back for my members. Yet they go out and buy things that they enjoy like tattoos and things like that.

I, however, send an email and they generally respond.
You need to pay attention to the wording they use when price is the reason, if they say "it's too expensive" it's telling you that they don't see the value in it and they feel it's over priced, if they say something along the lines of "they can't afford it" that just means it's out of their budget, but they see the value. In the 2nd case I would be willing to talk trade/partial trade with them, if people are not seeing the value in it and think you're overcharging, then you need to re-evaluate the price point, or do a better job of showing the value of what you're offering. Just my take on it, YMMV.
__________________
Accept no excuses, only results
CrossFit North Battleford
  Reply With Quote
Old 05-17-2011, 08:23 AM   #9
Keith Martin
Affiliate Keith Martin is offline
 
Keith Martin's Avatar
 
Profile:
Join Date: Mar 2008
Location: Jacksonville  FL
Posts: 339
Re: Surveying the Box

Point taken and I believe you are right. (I'm reading "Raving Fans" )
The 2 that stopped over price stated that they couldn't afford because of their situation, one person got a pay cut, the other needed a place to live.

However, the problem going even lower in rate provides a problem. They were at an intro rate that I thought fair because they were the first of my 8 clients when I started training. At a rate point, you devalue the service you provide and become "this guy I know does workouts" instead of being look at as a professional who is providing a professional service.
__________________
CrossFit AGG
  Reply With Quote
Old 05-17-2011, 08:32 AM   #10
Chris Walls
Affiliate Chris Walls is offline
 
Chris Walls's Avatar
 
Profile:
Join Date: Apr 2007
Location: North Battleford  SK Canada
Posts: 1,722
Re: Surveying the Box

Quote:
Originally Posted by Keith Martin View Post
Point taken and I believe you are right. (I'm reading "Raving Fans" )
The 2 that stopped over price stated that they couldn't afford because of their situation, one person got a pay cut, the other needed a place to live.

However, the problem going even lower in rate provides a problem. They were at an intro rate that I thought fair because they were the first of my 8 clients when I started training. At a rate point, you devalue the service you provide and become "this guy I know does workouts" instead of being look at as a professional who is providing a professional service.
Yup. I haven't had any success with discounts, etc. Trades of services on the other hand...
__________________
Accept no excuses, only results
CrossFit North Battleford
  Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Black Box, can't search box is three letters : ( Granger L Vinall Nutrition 6 03-22-2008 11:41 AM
An Easy Guide to Building a Plyo Box or Jump Box Garth Reed Equipment 4 02-19-2007 08:59 AM
Box for box jump Matt Turner Equipment 1 04-28-2006 01:10 AM


All times are GMT -7. The time now is 12:27 AM.


CrossFit is a registered trademark of CrossFit Inc.