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Old 01-05-2011, 08:40 AM   #41
Jason R O'Dell
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Re: Congrats to Graham - Reebok Sponsorship

Quote:
Originally Posted by Brandon Young View Post
Just jumping back on the original post, I think it's awesome that Reebok was ACCEPTED by Crossfit. I think a lot of people are coming to certain assumptions without understanding exactly what Coach wants to have happen with Crossfit and the sponsoring capabilities. I'm not getting into that, but it's all over his videos.

Just remember, Coach isn't going to sell out, HQ isn't going to sign anything that would affect Crossfit negatively. If anything, it would make more sense that Crossfit will have a large impact on Reebok and their future product line.

I'm looking forward to see how the Reebok brand mutates in order to confirm with the Crossfit norm. Reebok will undoubtedly start introducing products that target the Crossfit community, imagine being a company of their magnitude with the opportunity to commercially distribute a complete line of sporting goods for a new, untouched, upcoming craze such as Crossfit. I'd be loving it if I were on the Reebok staff...(stock tip!)
Seriously? The giant mega corporation is going to conform to the tiny upstart corporation?

Sure they may end up releasing some CF related products but don't fool yourself thinking they'll completely overhaul everything in favor of CF.
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Old 01-05-2011, 10:40 AM   #42
Brandon Young
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Re: Congrats to Graham - Reebok Sponsorship

I by no means believe any company would do a complete overhaul for any sport. That being said, look at "Nike Golf", "Nike Football", things like that. I think there will at least be a product line geared toward the Crossfit community.
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Old 01-05-2011, 11:48 AM   #43
Scott Moore.
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Re: Congrats to Graham - Reebok Sponsorship

Reebox "mutating" to conform to Crossfit!? REALLY?!? It's that exact ****ing arrogant attitude that explains why everybody ****ing hates crossfitters.

Do yourself a favor and drop a barbell on your head. It might knock some sense into you.
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Old 01-05-2011, 11:54 AM   #44
Jamie Gowens
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Re: Congrats to Graham - Reebok Sponsorship

Quote:
Originally Posted by Brandon Young View Post
Just jumping back on the original post, I think it's awesome that Reebok was ACCEPTED by Crossfit. I think a lot of people are coming to certain assumptions without understanding exactly what Coach wants to have happen with Crossfit and the sponsoring capabilities. I'm not getting into that, but it's all over his videos.

Just remember, Coach isn't going to sell out, HQ isn't going to sign anything that would affect Crossfit negatively. If anything, it would make more sense that Crossfit will have a large impact on Reebok and their future product line.

I'm looking forward to see how the Reebok brand mutates in order to confirm with the Crossfit norm. Reebok will undoubtedly start introducing products that target the Crossfit community, imagine being a company of their magnitude with the opportunity to commercially distribute a complete line of sporting goods for a new, untouched, upcoming craze such as Crossfit. I'd be loving it if I were on the Reebok staff...(stock tip!)
Quoted for pure comedic gold.
1. You've got the acceptance idea backwards.
2. Negatively how? From a business perspective or a consumer perspective? Many business decisions can, while positively impacting the pocketbook, negatively impact consumer perception. CrossFit has many diehard followers whose favorite intangible aspect of the program is its 'outsider' quality.
finally...
3. How do you define selling out?
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Old 01-06-2011, 06:19 AM   #45
Aaron C Bennett
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Re: Congrats to Graham - Reebok Sponsorship

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Originally Posted by Scott Moore. View Post
Reebox "mutating" to conform to Crossfit!? REALLY?!? It's that exact ****ing arrogant attitude that explains why everybody ****ing hates crossfitters.

Do yourself a favor and drop a barbell on your head. It might knock some sense into you.
I am by not a Crossfit Kool-Aid drinker, not by far; but even I think Reebok might start producing CrossFit-appropriate gear. At this point, there are probably more people in America doing CrossFit than playing rugby, but Reebok produces rugby gear. It's about making money from an already established market segment. It's not arrogance, it's smart capitalism. They won't stop production of Shape-Ups any quicker than McDonald's stopped making BigMacs when they introduced salads and bottled water to their menu. A company as large as Reebok is able to satisfy multiple demographics at once.
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Old 01-06-2011, 10:52 AM   #46
Dale F. Saran
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Re: Congrats to Graham - Reebok Sponsorship

It's always entertaining to listen to the experts on this thing (Yes, Jason Ashman, I'm talking about you). I don't recall you being in on the drafts of the agreement I was in on, but good on you for "knowing" and "explaining" it's ins and outs to all of us - who actually helped negotiate and draft it. Right now, I think I hold the only execute copy (on CF's side) of it in my file cabinet.

Let the "sell out" cries come. Whatever. We've been approached by dozens of companies offering massive amounts of cash to buy up affiliates, or regions, or other aspects, and all have been politely rejected. I still have the rejection letter I was asked to edit to a multi-million dollar TV deal from a major production company a few years back. And the "wheelbarrows of cash" mantra is always funny to me. Always written by people who have exactly zero experience in business negotiations. There was no giant check handed over to CF. None. I know, I was standing there at the signing with Coach, Reebok's Chairman, and their attorneys. Didn't happen.

And just to prove how little the naysayers know, Reebok and Adidas are owned by the same parent company. THEY (as in the owners of both companies) made the decision to select the marriage for CrossFit and Reebok - not Adidas.

As to the original point of the thread - I was there when Graham signed his sponsorship deal (as in at Reebok's HQ, not in the room). Graham is a great guy and ambassador, as well as being very conscientious about trying to represent himself, CF, and now Reebok, as well.

As to how this came to be - it's quite simple (mostly). Reebok HQ had some CF'ers who were high up in the food chain. They basically brought the idea together quickly and Reebok's management clearly was enthralled by the Games. Now they're the title sponsor. I have not received any "direction" from them, nor has anyone at HQ, about how to run CF - notwithstanding Mr. Ashman's claims that it is inevitable and that you all shouldn't kid yourselves. Reebok wants to be associated with our brand - and I may not care for "toning shoes" or some of their other products - but so what? They're the first company that's really put up or shut up when it comes to sponsoring CF and elevating it and being willing to stand behind it.

What I don't get is that no one was b#itching about Under Armour and its plastic-y shirts or shoes when they became a sponsor. No one thought the sky was falling then. But now because it's "Reebok" - the world is ending. Talk about amusing. And hypocritical. But the more important point is that there is NO "perfect" sponsor, whom everyone in CF is going to like or believe "fits" what we are, but it's time to grow up a little bit and join the adults at the big table for serious conversation. Reebok has shown they are committed to elevating our sport and athletes to a level that no one else was willing to - in short, they were bold and "got" our vision - and they have gotten behind it. As far as I'm concerned, that puts them way ahead of almost every other company we've spoken with. And I always think of it this way - what's more likely to happen: CrossFit(ters) to become "Reebok-ified" or Reebok to become more "CrossFit-ified"? The Games was streamed free last year and it is not a cheap event to put on, in terms of money or man-hours for CF. It could consume the company as it grows. We needed a sponsor for it - anyone with any business sense could see that. Voila. And Reebok agreed to sponsor while letting us control every aspect of it - i.e. running the event OUR way - and went way further in terms of their commitment to CF and CF athletes. They LOVE us and they genuinely want CF to help them remake their image from the Olivia Newton John, step-aerobic image that they can't seem to shake from the 80s, into something authentic and about fitness. Read up on this company (and their origins), you might be surprised (first company to sponsor an African American - Jesse Owens at the 1936 Berlin Olympics). They also dig what we've done in terms of elevating and empowering women in fitness. I'm not embarrassed, ashamed, or concerned about our relationship with them at all.

End of my rant.
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Old 01-06-2011, 11:16 AM   #47
Jamie Gowens
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Re: Congrats to Graham - Reebok Sponsorship

If the affiliate owners had some kind of official HQ information on this, the speculation wouldn't be nearly as rampant, and your rant wouldn't have been necessary.
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Old 01-07-2011, 08:47 PM   #48
David Meverden
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Re: Congrats to Graham - Reebok Sponsorship

Thanks for the rant, Dale! We appreciate the inside information. I think that will help quell many people's fears.
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Old 01-11-2011, 12:55 PM   #49
Tyler Sullivan
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Re: Congrats to Graham - Reebok Sponsorship

Quote:
Originally Posted by Dale F. Saran View Post
It's always entertaining to listen to the experts on this thing (Yes, Jason Ashman, I'm talking about you). I don't recall you being in on the drafts of the agreement I was in on, but good on you for "knowing" and "explaining" it's ins and outs to all of us - who actually helped negotiate and draft it. Right now, I think I hold the only execute copy (on CF's side) of it in my file cabinet.

Let the "sell out" cries come. Whatever. We've been approached by dozens of companies offering massive amounts of cash to buy up affiliates, or regions, or other aspects, and all have been politely rejected. I still have the rejection letter I was asked to edit to a multi-million dollar TV deal from a major production company a few years back. And the "wheelbarrows of cash" mantra is always funny to me. Always written by people who have exactly zero experience in business negotiations. There was no giant check handed over to CF. None. I know, I was standing there at the signing with Coach, Reebok's Chairman, and their attorneys. Didn't happen.

And just to prove how little the naysayers know, Reebok and Adidas are owned by the same parent company. THEY (as in the owners of both companies) made the decision to select the marriage for CrossFit and Reebok - not Adidas.

As to the original point of the thread - I was there when Graham signed his sponsorship deal (as in at Reebok's HQ, not in the room). Graham is a great guy and ambassador, as well as being very conscientious about trying to represent himself, CF, and now Reebok, as well.

As to how this came to be - it's quite simple (mostly). Reebok HQ had some CF'ers who were high up in the food chain. They basically brought the idea together quickly and Reebok's management clearly was enthralled by the Games. Now they're the title sponsor. I have not received any "direction" from them, nor has anyone at HQ, about how to run CF - notwithstanding Mr. Ashman's claims that it is inevitable and that you all shouldn't kid yourselves. Reebok wants to be associated with our brand - and I may not care for "toning shoes" or some of their other products - but so what? They're the first company that's really put up or shut up when it comes to sponsoring CF and elevating it and being willing to stand behind it.

What I don't get is that no one was b#itching about Under Armour and its plastic-y shirts or shoes when they became a sponsor. No one thought the sky was falling then. But now because it's "Reebok" - the world is ending. Talk about amusing. And hypocritical. But the more important point is that there is NO "perfect" sponsor, whom everyone in CF is going to like or believe "fits" what we are, but it's time to grow up a little bit and join the adults at the big table for serious conversation. Reebok has shown they are committed to elevating our sport and athletes to a level that no one else was willing to - in short, they were bold and "got" our vision - and they have gotten behind it. As far as I'm concerned, that puts them way ahead of almost every other company we've spoken with. And I always think of it this way - what's more likely to happen: CrossFit(ters) to become "Reebok-ified" or Reebok to become more "CrossFit-ified"? The Games was streamed free last year and it is not a cheap event to put on, in terms of money or man-hours for CF. It could consume the company as it grows. We needed a sponsor for it - anyone with any business sense could see that. Voila. And Reebok agreed to sponsor while letting us control every aspect of it - i.e. running the event OUR way - and went way further in terms of their commitment to CF and CF athletes. They LOVE us and they genuinely want CF to help them remake their image from the Olivia Newton John, step-aerobic image that they can't seem to shake from the 80s, into something authentic and about fitness. Read up on this company (and their origins), you might be surprised (first company to sponsor an African American - Jesse Owens at the 1936 Berlin Olympics). They also dig what we've done in terms of elevating and empowering women in fitness. I'm not embarrassed, ashamed, or concerned about our relationship with them at all.

End of my rant.
Nice, but I had to come onto a message board to hear this "official" word. Heck, I heard about it through SicFit first. We need proper communication channels operating at full force.
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Old 01-12-2011, 10:20 AM   #50
Stu Christensen
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Re: Congrats to Graham - Reebok Sponsorship

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Originally Posted by Jamie Gowens View Post
If the affiliate owners had some kind of official HQ information on this, the speculation wouldn't be nearly as rampant, and your rant wouldn't have been necessary.
That's cause HQ doesn't care.
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