CrossFit Discussion Board  

Go Back   CrossFit Discussion Board > Community > Running a CrossFit Facility
CrossFit Home Forum Site Rules CrossFit FAQ Search Today's Posts Mark Forums Read

Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

Reply
 
Thread Tools
Old 09-19-2007, 01:44 PM   #1
Randy Tarasevich
Affiliate Randy Tarasevich is offline
 
Randy Tarasevich's Avatar
 
Profile:
Join Date: Sep 2007
Location: Norwich  CT
Posts: 1,632
"Call for Pricing"

Let's have some discourse about the advantages vs. disadvantages of this marketing tactic/decision. It personally irritates me when businesses do this because I like quick answers. However, it can be a valuable marketing tactic for a number of reasons.

Reason #1 - It can give the impression of a premium product/service. The most expensive things never have the price listed. If you have to ask, you can't afford it.

Reason #2 - It gets potential leads/prospects to call the business. Once you are talking directly to the lead, its that much easier to explain your service and convert the lead to a sale (close the deal).

Reason #3 - It allows the business to maximize revenue by charging different rates to different clients.

Any thoughts??
__________________
www.sectcrossfit.com
  Reply With Quote
Old 09-19-2007, 07:29 PM   #2
Matt DeMinico
Affiliate Matt DeMinico is offline
 
Matt DeMinico's Avatar
 
Profile:
Join Date: Feb 2007
Location: Sterling Heights  MI
Posts: 1,939
Re: "Call for Pricing"

You said it in your first paragraph:

Rule #1: Anyone who deals with the internet on a regular basis (like myself) will get ****ed and won't show up at your gym even if it's free. People on the internet are there because they want their answers *now*.

I think it's more effective to use the "look, if you don't like the price, go somewhere else" strategy, and the "hey, it's not for everybody" mindset. Once people know you don't "need" them, they'll claw through walls to get to whatever you were offering.
  Reply With Quote
Old 09-19-2007, 07:51 PM   #3
Brandon Oto
Member Brandon Oto is offline
 
Profile:
Join Date: Mar 2007
Location: Santa Cruz  CA
Posts: 3,001
Re: "Call for Pricing"

From a customer's perspective, I can tell you that it's very annoying. It's the kind of thing that, at best, can shift looking for a trainer to the bottom of my to-do list, and it may end up never happening. When I can see a price, I can put it into my mental processes immediately and start deciding what I want to do and what I can afford.

But then, I'm more of an internet person than some.
  Reply With Quote
Old 09-20-2007, 04:44 AM   #4
James Falkner
Member James Falkner is offline
 
James Falkner's Avatar
 
Profile:
Join Date: Apr 2005
Location: Orlando  FL
Posts: 608
Re: "Call for Pricing"

+1 for annoying.

I usually think "scam" and "stupid sales-drone" when I see "call for pricing".
  Reply With Quote
Old 09-20-2007, 07:46 AM   #5
Randy Tarasevich
Affiliate Randy Tarasevich is offline
 
Randy Tarasevich's Avatar
 
Profile:
Join Date: Sep 2007
Location: Norwich  CT
Posts: 1,632
Re: "Call for Pricing"

Quote:
Originally Posted by James Falkner View Post
+1 for annoying.

I usually think "scam" and "stupid sales-drone" when I see "call for pricing".
me too for some reason.
__________________
www.sectcrossfit.com
  Reply With Quote
Old 09-20-2007, 09:23 AM   #6
Tim Weaver
Member Tim Weaver is offline
 
Profile:
Join Date: Jun 2005
Location: Phoenix  AZ
Posts: 561
Re: "Call for Pricing"

If it says "call for pricing", I never do PRECISELY because I don't know if I am being scammed or given a different price from someone else. I expect that kind of tactic from used-car salesmen, but not elsewhere.

If I see the price and it's out of my range or don't believe there is a value to paying $X that someone wants for Y product/service, then I won't bother calling. To try and lure me into calling, only to be told a price I would have had no intention of paying wastes my time, your time and your other potential clients' time.

If you are confident in your product/service, then listing the price will not be a concern for you.

Besides, why would you even contemplate implementing a practice you yourself find abhorrent? If you don't believe in a particular business practice, then doing that action is hypocritical.
__________________
TimW
Phoenix
  Reply With Quote
Old 09-20-2007, 10:42 AM   #7
Skip Chase
Affiliate Skip Chase is offline
 
Skip Chase's Avatar
 
Profile:
Join Date: Aug 2005
Location: Mount Vernon  WA
Posts: 1,324
Re: "Call for Pricing"

Here is a different perspective......We don't publish pricing AT ALL!! We do not offer pricing over the phone nor email.

99.9% of the marketplace is 'conditioned' with 'pop fitness'. They do not have any knowledge whatsoever regarding CrossFit. The average consumer has an image of a fitness club....machines, weights, group exercise and a monthly membership fee. Some clubs have more amenities....pool, sauna, hot tub, tennis, racquetball and a higher monthly membership fee. Most consumers choose based on their perception of what they will receive in return for their dollar. They all want to look like the pictures of the models they see in the magazines they purchase during the few weeks before they begin making the phone calls to 'shop price'.

That being said, if someone calls I and asks for price, I tell them we don't offer price over the phone. You have to walk in our door. We are not your typical fitness club. We offer everyone 1st week free, and during your first visit, you will either say, "Oh my gosh...THIS IS WHAT I HAVE ALWAYS BEEN LOOKING FOR!!" or you will run out screaming. When you arrive, we are happy to give you our rate sheet. No pressure...no tricky sales techniques.

I believe that if I publish a $150 unlimited membership fee, more consumers will eliminate us from their search, than those who object to us forcing them to walk in our door.

Those who choose to walk in our door immediately see that we are different.

www.mtbakercrossfit.com
  Reply With Quote
Old 09-20-2007, 10:47 AM   #8
Randy Tarasevich
Affiliate Randy Tarasevich is offline
 
Randy Tarasevich's Avatar
 
Profile:
Join Date: Sep 2007
Location: Norwich  CT
Posts: 1,632
Re: "Call for Pricing"

Quote:
Originally Posted by Skip Chase View Post
Here is a different perspective......We don't publish pricing AT ALL!! We do not offer pricing over the phone nor email.

99.9% of the marketplace is 'conditioned' with 'pop fitness'. They do not have any knowledge whatsoever regarding CrossFit. The average consumer has an image of a fitness club....machines, weights, group exercise and a monthly membership fee. Some clubs have more amenities....pool, sauna, hot tub, tennis, racquetball and a higher monthly membership fee. Most consumers choose based on their perception of what they will receive in return for their dollar. They all want to look like the pictures of the models they see in the magazines they purchase during the few weeks before they begin making the phone calls to 'shop price'.

That being said, if someone calls I and asks for price, I tell them we don't offer price over the phone. You have to walk in our door. We are not your typical fitness club. We offer everyone 1st week free, and during your first visit, you will either say, "Oh my gosh...THIS IS WHAT I HAVE ALWAYS BEEN LOOKING FOR!!" or you will run out screaming. When you arrive, we are happy to give you our rate sheet. No pressure...no tricky sales techniques.

I believe that if I publish a $150 unlimited membership fee, more consumers will eliminate us from their search, than those who object to us forcing them to walk in our door.

Those who choose to walk in our door immediately see that we are different.

www.mtbakercrossfit.com
that's a pretty good perspective.
__________________
www.sectcrossfit.com
  Reply With Quote
Old 09-20-2007, 01:32 PM   #9
Becca Borawski
Affiliate Becca Borawski is offline
 
Becca Borawski's Avatar
 
Profile:
Join Date: Jun 2005
Location: Portland  OR
Posts: 1,231
Re: "Call for Pricing"

I absolutely agree with Skip. People have no perspective or understanding of CrossFit. Giving them pricing on a website or over the phone does not put the price in the context of what they are actually receiving and they will judge it on a lack of information and preconceived notions.
__________________
Becca Borawski
Managing Editor - www.breakingmuscle.com

www.crossfitla.com -- www.modernathena.com -- www.nerdjockprincess.com
  Reply With Quote
Old 09-20-2007, 07:06 PM   #10
Matt DeMinico
Affiliate Matt DeMinico is offline
 
Matt DeMinico's Avatar
 
Profile:
Join Date: Feb 2007
Location: Sterling Heights  MI
Posts: 1,939
Re: "Call for Pricing"

Skip, that's a much better take on the pricing issue. It accomplishes exactly what Randy is trying to do, without ticking them off. I see plenty of places that not only don't offer pricing online, but they don't even mention it. Places like that I may get curious about if I'm interested in their product, and call, or visit.
  Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
WOD thoughts on "As prescribed" with rest vs "Scaled" straight through Matt DeMinico Workout of the Day 15 10-02-2008 02:29 AM
custom "crossfit" metal work in northern ohio Ian Maclean Equipment 19 04-06-2008 09:09 PM
My first "My gym sucks" story! I'm a real crossfitter now! Darren Zega Community 11 12-19-2007 01:15 PM
The Obligatory "One Year of CrossFit, Bow Before My Studmuffiness" Thread Charles Applin Testimonials 2 09-04-2007 10:06 AM
Kettlebell strength carrying over to barbell exercises (the "what the hell" effect) Jason Rambo Fitness 10 08-31-2007 01:45 PM


All times are GMT -7. The time now is 09:18 PM.


Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
CrossFit is a registered trademark of CrossFit Inc.