CrossFit Discussion Board  

Go Back   CrossFit Discussion Board > Community > Running a CrossFit Facility
CrossFit Home Forum Site Rules CrossFit FAQ Search Today's Posts Mark Forums Read

Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

Reply
 
Thread Tools
Old 01-29-2009, 02:08 PM   #1
Brent McManus
Member Brent McManus is offline
 
Profile:
Join Date: Oct 2008
Location: Springfield  OR
Posts: 8
Struggling Affiliate

I opened my affiliate in August of 08' and had a client base for one on one's but very few for the classes. I've now found that the people in the classes are still here but the one on one people have fallen away. I have been unable to get more people interested and would love to hear any ideas on how to spread CrossFit to my area and increase its popularity. I'm on the brink of having to shutdown due to lack of interest and want to avoid this at all costs.
  Reply With Quote
Old 01-29-2009, 02:37 PM   #2
Gabriel desGarennes
Member Gabriel desGarennes is offline
 
Gabriel desGarennes's Avatar
 
Profile:
Join Date: Jul 2008
Location: Issaquah  WA
Posts: 577
Re: Struggling Affiliate

Put on free workouts at parks, or outside malls. Demo workouts places. Contact local firehouses, police depts, highschools about the program. Talk to chiros pts and ask if you can drop of literature..

I work at an affiliate that opened about the same time as yours. Here are the ways i personally have brought in people.

I keep my membership to golds open and do a SS day there every sat. I talk to people there and try to inform them about crossfit, and hand out cards.

I manage a small business and have my crossfit business cards on the front desk. I also talk about crossfit to most customers that i think should check out the program.

I infect my family and friends with the coolaid.

I post an occasional bulletin on myspace/facebook about crossfit.

I talk to pretty ladies everywhere i go and convince them to do crossfit :-).

How far are you from ptown?
__________________
M/25/195# Seattle, Wa
  Reply With Quote
Old 01-29-2009, 02:47 PM   #3
Ned Ferguson
Member Ned Ferguson is offline
 
Ned Ferguson's Avatar
 
Profile:
Join Date: Apr 2008
Location: Knoxville  TN
Posts: 435
Re: Struggling Affiliate

Why do you think the one-on-one people quit? Too much cost? Too hard? Did they give a reason?
__________________
Extremism in the defense of liberty is no vice! God Bless America.
  Reply With Quote
Old 01-29-2009, 02:58 PM   #4
Kevin Thomas
Member Kevin Thomas is offline
 
Profile:
Join Date: Jul 2008
Location: Atlanta  GA
Posts: 762
Re: Struggling Affiliate

Some more questions for you:

Why don't you have a website?
What sort of marketing have you done to this point?
What sort of location do you have? retail, non-retail, garage?
What is the square footage of your facility?
Who is your competition?
Who are your target clients?
How many clients do you have now?
How many do you need to support your expenses?
Do you have any other trainers, or is it just you?
What was your training experience prior to opening your box?
Why have your one on one clients left?
What hours are you open?
  Reply With Quote
Old 01-29-2009, 03:29 PM   #5
Brent McManus
Member Brent McManus is offline
 
Profile:
Join Date: Oct 2008
Location: Springfield  OR
Posts: 8
Re: Struggling Affiliate

[quote=Kevin Thomas;505970]Some more questions for you:

Why don't you have a website? I do but it is down due to hosting issues that are being resolved.

What sort of marketing have you done to this point? I have a saturday morning class which more often then not no one shows up to. I have business cards which i've given to all my clients for referrals. I've offered a referral incentive to clients who bring new people. I post occasionally on craigslist/myspace/facebook.

What sort of location do you have? retail, non-retail, garage? Garage gym until I can afford a facility.

What is the square footage of your facility? One car garage, not sure on total sq ft.

Who is your competition? 24hr fitness, golds gym, number of other globo gyms and a crossfit eugene on the other side of town.

Who are your target clients? Mainly women but any and everyone who really wants to get fit.

How many clients do you have now? 2 active in classes, 2 off and on one on one.

How many do you need to support your expenses? 10 for now but ideally more so I can get out of my garage.

Do you have any other trainers, or is it just you? Just me but potentially one more this summer.

What was your training experience prior to opening your box? I've been a personal trainer at 24 hr fitness for 2 years previous to opening my box.

Why have your one on one clients left? Mainly cost.

What hours are you open? I currently have one morning class and one evening class but since this is my job I am here and open all day if need be.
  Reply With Quote
Old 01-29-2009, 03:48 PM   #6
Celio Silva
Member Celio Silva is offline
 
Celio Silva's Avatar
 
Profile:
Join Date: Mar 2007
Location: Folsom  CA
Posts: 627
Re: Struggling Affiliate

Hey Brent,

What's the difference in cost between group sessions and one-on-one?

Maybe you would be better off w/ a flat rate, all-you-can-eat kind of membership? All the one-on-one clients you lost would probably come back immediatelly if you contacted them and said:" Hey, by the way, you can now train all you want for $_____!!".
  Reply With Quote
Old 01-29-2009, 03:50 PM   #7
Brent McManus
Member Brent McManus is offline
 
Profile:
Join Date: Oct 2008
Location: Springfield  OR
Posts: 8
Re: Struggling Affiliate

I have pretty standard pricing from what I've seen.

unlimited monthly is $150

student/service is $100

One on one's are $50 per hour which can be split between multiple people.
  Reply With Quote
Old 01-29-2009, 05:53 PM   #8
Zach Even - Esh
Affiliate Zach Even - Esh is offline
 
Zach Even - Esh's Avatar
 
Profile:
Join Date: Feb 2005
Location: Edison  NJ
Posts: 146
Re: Struggling Affiliate

Brent

hey bro, you need to get yourself out there: public speaking.

There are many groups who would like speakers: town biz groups, women's groups, etc.

Connect w/them and see if they would like to get a lil demo / hands on presentation on short / effective fat loss workouts

You know it's crossfit, but don't need to word it that way to everyone, they wanna hear about fat loss, feeling more energetic, fitting back into old clothes, etc.

the classes rule bro, these create the family you want

at the end of EVERY month I want you to organize a gathering at the local sports bar or whatever / whereever is a happening spot - everyone should wear their crossfit tees

hosting issues on the web site?

dude, go FREE then, use blogger.com, no time to waste!

use craigslist.com and post sign ups for your boot camp or free trial workout, have an expiration date on it

you need to use as many avenues as possible to spread the word

also, if your gym creates that unique experience where peeps love coming to you, they will be very happy to bring friends as guests when you ask them to refer other serious friends to you

it'll be a bit tough, no worries bro, but NO quitting!

--z--
__________________
http://UndergroundStrengthGym.com in Edison & Manasquan, NJ & http://ZachEven-Esh.com
  Reply With Quote
Old 01-29-2009, 06:00 PM   #9
Kurt Armbruster
Member Kurt Armbruster is offline
 
Kurt Armbruster's Avatar
 
Profile:
Join Date: Aug 2008
Location: Calgary  AB
Posts: 469
Re: Struggling Affiliate

One of the local affiliates here offers classes at 3 of the YMCAs in town.
  Reply With Quote
Old 01-29-2009, 06:30 PM   #10
Neil Khant
Affiliate Neil Khant is offline
 
Neil Khant's Avatar
 
Profile:
Join Date: Jan 2006
Location: Naperville  IL
Posts: 487
Re: Struggling Affiliate

Give a class away for free to get them in the door. I give the first week free. If some one comes for the week, they join. If they come once and leave, then CrossFit is not for them. So far this has worked for me.

The goal is to do anything you can to get them in the door to try it out. If you can show them within that week that you provide a service that they desire, then you now have a new member.

Good luck.

If you want to talk, contact me by email. Or my phone number is on my website.
__________________
Neil Khant -- CrossFit Certified Trainer, USAW Sports Performance Coach
http://CrossFitNaperville.com/ -- CrossFitNaperville@gmail.com
  Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
struggling with last few pounds David Brown Nutrition 20 07-23-2008 12:45 PM
Struggling on the zone Jimi Miller Nutrition 3 05-05-2008 08:10 AM
Front squats - struggling and need advice :-) Mark Yule Exercises 8 04-10-2008 03:52 PM
Struggling with form Zach Mitchell Exercises 2 03-04-2008 09:27 PM
For Everyone Struggling With Shoulder Problems! Hasib Saliefendic Injuries 11 02-21-2008 08:10 PM


All times are GMT -7. The time now is 07:10 PM.


Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
CrossFit is a registered trademark of CrossFit Inc.