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Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

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Old 01-02-2015, 03:57 PM   #1
Sean Smith
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E-Mail Marketing

How many gym owners use email marketing? Constant Contact, AWeber, Mail Chimp. Any good blogs on how to use email marketing better? Thanks.
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Old 01-03-2015, 09:14 PM   #2
Scott Simmonds
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Re: E-Mail Marketing

All three are fine I hear.

Consider E-Mail marketing a part of your overall marketing system - working in conjunction with social media, blogging, your website, promotions...

There are tons of articles for businesses in general on the topic. Consider some of the writings of Seth Godin on permission marketing.
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Old 01-12-2015, 05:55 AM   #3
Brian Diez
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Re: E-Mail Marketing

Important thing to know is you must get approval to email someone before you send them anything. Double optins are preferred, but not mandatory.

Prospects who sign up for my free trial online get a monthly newsletter. The service you use will provide one click unsubscribe for anyone who wants out.

Never blast email to a cold list.
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Old 01-12-2015, 07:47 AM   #4
Nicholas Wheeler
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Re: E-Mail Marketing

Are you talking about like reaching back to clients that haven't come in a while? Or maybe letting all your current clients know about a sale or something? I use rxgymsoftware (WFS) and it's automatically built into the website for me! I can setup specific groups, or just email inactive athletes that haven't posted scores in awhile, it's a pretty slick setup.
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