Reducing Member Churn Rates
I was wondering if anyone could share ideas on how they reduce member churn rates?
We seem to have a number of members recently who are trying to get out of their 1 year contracts. We typically have people commit to a 1 year membership and charge their cards automatically monthly.
We want to be sensitive to our members needs but we also expect people to honor their contracts.
We are afraid of "making enemies" if we are too tough and we strive to build a strong community. We are also aware that bad word spreads a lot faster than good word.
Any advice is appreciated!