Re: Too much $$$
income needs to exceed expense in order to stay in business, its that simple.
The standard business model of most fitness centers is far and removed from what most CrossFit facilities are doing.
For a more realistic comparison, look at other non-educational skills development facilities such as a martial arts, olympic gymnastics or other specialized schools. Then bear in mind most of these places require several months of commitment and a signed contract, whereas most CrossFit facilities are way more flexible.
As has been noted though, if you dont see the value then it is likely not for you.