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Old 08-17-2005, 12:30 PM   #7
Kevin Czarnecki
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I think it's more of an evolutionary reason. The human animal works on the "pleasure principle." It craves instant gratifaction at an instinctual level. Food high in sugar and fat are dense in calories and can be quickly used by the body as energy. Vegetables and very lean protein take more time for the body to digest, more to become usable. The body knows this and wants that quick, dense energy. Because of this, the "bad" food is percieved as very tasteful, therefore, you want to it more of it. The "good" food taste bland because it is not densly packed and/or easily digestable.

Just my hypothesis:-)
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