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Old 07-29-2012, 04:57 PM   #102
Zach Even - Esh
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Join Date: Feb 2005
Location: Edison  NJ
Posts: 146
Re: Stop Anthos from Taking over CrossFit

Quote:
Originally Posted by Coach View Post
Friends,

The existential threat to affiliates resides in the $20,000,000 desire to control them. Bryan Kelly made the Anthos intent painfully clear to a room full of CF Staff Tuesday May 10, 2011, from 6:30-7:00 pm in the Tony Gwynn suite at the Omni Hotel in San Diego, California. Jeff and Miki Martin, Dave Castro, Brian Mulvaney, Karianne Dickson, Dale Saran, Tony Blauer, and I were present. There, Bryan Kelly explained in clear and concise terms that we were leaving billions of dollars on the table with our current affiliate relationship. We all remember lines like, "Every time I go into GNC, you are losing money". The talk, and several of us have heard it several times and on two coasts, revolved around "money left on the table". We are well acquainted with the Anthos plan and Bryan Kelly's intent. We've been preparing for this for almost a year.

Make no mistake about it, Anthos wants an equity share of CF in order to gain control of the affiliates. I stand squarely in the way. From the start, our promise to the affiliates has been to minimize rent extraction while providing the best education, protection, and brand development possible. Bryan Kelly sees 4,000 independently owned and operated gyms as 4,000 potential points of sale. The Anthos approach is short-term, rapacious, dishonest, entirely destructive of our culture, and toxic to the affiliates.

Anthos will NOT end up with an equity share in CrossFit. They're holding a losing hand and will eventually come to terms with that fact. I'm honored to fight this fight and consider the opportunity and responsibility to lead the affiliates as the most significant facet of my life. None of it is for sale - at any price. I don't care what this costs or how long it takes, we will keep our affiliates free.
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Coach - I assumed you would see it this way, and, I also assumed the majority of affiliates would NOT want any part of being controlled, and, they would outrage enough to stop it from happening.

Very cool to see, thanks, Coach!

--Z--
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http://UndergroundStrengthGym.com in Edison & Manasquan, NJ & http://ZachEven-Esh.com
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