Re: Dick's Sporting Goods drank the Kool-Aid
The second largest sporting goods chain in CONUS (Academy Sports) did a photo shoot for some of it's model's at a cf box for it's ad's.
Trust me when I say it's on the radar of these companies in a much bigger capacity than you know. There have been top level company VIP's from companies like these flown into the RBK HQ just for crossfit stuff. When I say top level I mean CEOs/CMOs and that type of level. Of course when they get back they start stiring the pot for the folks further down the chain.