Re: Starting tiny; does it still work?
It can be done.
If you have a large well established Affiliate near by it will be harder.
You will most likely have to build your membership from people with no CrossFit experience. This solves the not having a big shinny box problem. Your members won't know what you don't have.
Be a great coach. Get people good results. Build a friendly supportive community.
Keep your day job.