Another thread is discussing websites for affiliates. On the theme of the web...
Set up a Google Alert for your Box name - https://www.google.com/alerts
The Google Alert sends you an email when Google finds a webpage that matches your search.
Set the Alert up for "MyBoxName CrossFit" and find out when a newspaper article appears with your name in it, or when a blogger in your town mentions you.
Set up similar alerts for your name, your coaches names, key members, competitors, etc.
Google Alerts is your own PR notification service.
Marketing Idea - set up a Google Alert using your member's names - you will hear that a member got an award from the local Rotary Club and can be one of the first to congratulate him.