CrossFit Discussion Board  

Go Back   CrossFit Discussion Board > Community > Running a CrossFit Facility
CrossFit Home Forum Site Rules CrossFit FAQ Search Today's Posts Mark Forums Read

Running a CrossFit Facility Tips and guidance on how to open and operate a CrossFit gym.

Reply
 
Thread Tools
Old 04-25-2013, 09:47 AM   #1
Derrick Fish
Member Derrick Fish is offline
 
Profile:
Join Date: Apr 2013
Location: Locust Valley  NY
Posts: 1
Importance of Gym Location

I recently opened a CrossFit gym (about 6 months) and we our off to a good start. We our currently on a main street that on a daily basis has a lot of people walking by the gym and a good amount of traffic. We have started to look at other locations so we have an idea of what our options are. Some of these locations are not on main streets and don't get nearly as much traffic as the place we are currently in. My questions is, do you think location is significant when dealing with a CrossFit gym?
  Reply With Quote
Old 04-25-2013, 11:28 AM   #2
Mark E. Wallace
Member Mark E. Wallace is offline
 
Mark E. Wallace's Avatar
 
Profile:
Join Date: Apr 2008
Location: Cedar Park  TX
Posts: 3,869
Re: Importance of Gym Location

("Are." Not "our.")

That all depends on you.

There are gyms in great locations that -- due to various controllable factors such as poor coaching, poor member relations, etc... -- suffer from retention and growth issues.

And there are gyms in seemingly poor locations that -- due to great coaching, great word-of-mouth, great community development, etc... -- have tremendous growth and retention rates.

And a lot has to do with how much and how well you market your business. If you are very active with marketing activities *and* run a great gym, people will come.

- Mark
__________________
"Ima champ Still pushin Strong, Remember You only get what you train FOR>"
Snarky answers -- Free of charge.
  Reply With Quote
Old 04-25-2013, 05:28 PM   #3
Brian Strump
Affiliate Brian Strump is offline
 
Brian Strump's Avatar
 
Profile:
Join Date: Sep 2009
Location: Charlotte  NC
Posts: 2,619
Re: Importance of Gym Location

We're in the back of a business park, and expect to be cracking 200 members by the end of July.

Low overhead. Safe, well lit. Exceptional facility. Lots of classes. Great trainers trump location everyday of the week.

My 2c.
__________________
Brian Strump, D.C., FMS, NKT
www.crossfitsteelecreek.com/
  Reply With Quote
Old 04-26-2013, 06:00 AM   #4
Bruce Henderson
Member Bruce Henderson is offline
 
Profile:
Join Date: Jul 2012
Location: Cumming  GA
Posts: 16
Re: Importance of Gym Location

We spent almost 3 months trying to find the right location.
Our key points were:
Easy access from major traffic flow.
The right size (2500-3000 sq ft)
Lease rate (lower is better)
Enough parking
Good area to run with low traffic (business or industrial park)

High visibility or foot traffic was the least of our concerns. I know others feel differently but we've been open since November and are way above our member goals. It's been word of mouth and social media marketing that gets us the majority of our new members.
  Reply With Quote
Old 04-26-2013, 08:09 AM   #5
Boris Wartenberg
Affiliate Boris Wartenberg is offline
 
Boris Wartenberg's Avatar
 
Profile:
Join Date: Mar 2013
Location: Cologne  NRW
Posts: 58
Re: Importance of Gym Location

Iīm just about to look forward for "the" right place for a box. I just want to start it as "fun" as I already train a few guys, my wife and friends of her.
We are a group of 8-15 - depends on the weather ;-)

A CrossFit Box is something different - well I do not have to tell here - than a regular studio or gym!
Make sure people have a parking lot, easy drive by? (sorry my english is far from perfect!) and thatīs it.
I think mouth to mouth is much more important than i ever thought.....

all the best
Boris

Question: what is the average price for a mē or a square foot if you rent a warehouse?
__________________
CrossFit Koln50
  Reply With Quote
Reply


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
8th Day Gym New Location Downtown Grand Rapids MI Joe Cebulski In Search of CrossFitters 1 05-10-2011 10:30 AM
Location, Location...Urban or rural? Lester Leblanc Running a CrossFit Facility 2 07-05-2009 01:18 PM
New Location-- New CF Gym Photos Jeremy S Barnett Community 8 01-04-2009 07:10 AM
Location Importance Chris Miskowiec Running a CrossFit Facility 1 08-20-2008 10:41 AM
Importance of the deadlift Charles Steven Ossenheimer Exercises 1 02-18-2007 08:46 PM


All times are GMT -7. The time now is 07:36 PM.


Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
CrossFit is a registered trademark of CrossFit Inc.