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Old 03-27-2016, 02:49 PM   #1
Sean J Hunter
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Partisipants by country

Yeah, I'm gonna say it, I love doing stats in my freetime. Don't pretend you don't!

Interesting to see the games popularity by major country.


Number of 2016 CrossFit Game partisipants per capita by major country

COUNTRY RATIO
Iceland 354
Australia 1,101
New Zealand 1,280
Untied States 1,294
Canada 1,588
Ireland 2,745
United Kingdom 4,434
South Africa 11,802


Iceland's way out ahead, then Australia, New Zealand, and the US are similar, Canada's a little further behind.

Interesting stuff

Sean
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Old 03-28-2016, 07:56 AM   #2
Jim Ryan
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Re: Partisipants by country

Nice, now can you look at this by year and show % change in per capita participants? How about GDP compared to per capita participants. The ideas are endless!
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Old 03-28-2016, 08:23 AM   #3
Sean J Hunter
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Re: Partisipants by country

lol, actually we have done something like that

Sean
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Old 03-28-2016, 04:27 PM   #4
Jeff Railsback
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Re: Partisipants by country

How about the number of competitors per qualifying spot for each regional?
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Old 03-28-2016, 04:28 PM   #5
Sean J Hunter
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Re: Partisipants by country

Yeah thats a good one, as in, straight ratio of regional athletes vs total competing. Chance of getting to regional kinda thing.

Most of this stuff was done by our stats intern, and it's owned by the company so I can't share it, but the numbers are very interesting.

One really interesting one is that affilate growth has ground to a hault. 12 months ago it was around 300 gross afilliate growth / mth, now its around >80

Now this is Gross Affilate growth, it doesnt account for death rates. It's just total world wide affailte increase.

There could be multiple reasons for this, I'd be interested in thoughts.

1 - So it maybe HQs still getting 300 / month but there's a huge death rate, word on the dtreet is this is happening in Australia. Classic market saturation means boxes without good marketing or retention startegies can no longer compete well, and drop below break even point.

2 - Or it may be that the market is flooded and people are shying away from opening

3 - It could also be HQ has cracked down on affiliation? I'm hearing they now do a phone call with each applicant.

4 - Or worse case, boxes are still opening all over the place, but just not affilating, I think this is unlikely. In most situations, $3000 for brand usage is more than worth it.

A little on point 4. here in NZ, we got some marketing interns to do some pretty damn goodmarket resaerch, becuase there is zero brand control spending in NZ, the CF brand is really damaged here. For example, when asking in a street survey the first three words that come into a target demographics head, when told "CrossFit"....go. It revolved around unsafe, fanatic, and not for me.

We did something similar in the US, not quite as detailed, and the answers where more, I don't think I'm fit enough to do it. 2 VERY different objections to overcome.

Anyway, just some meandering thoughts from a startegic marketing guy with some numbers.

Love to hear thoughts

Sean
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