Roger, I'm with you. If the low fat craze is any indication, watch for synthetic trash, unhealthy binders to make a sawdust bread hold together, and regular bread sliced thinner and called low carb.
My girlfriend bought this low carb bread knowing I watch carbs. The stuff tastes like *** and I had to plant a smile on while I ate it because, after all, it was very considerate of her to buy it for me. Seriously I'd rather just skip a meal than eat this stuff. I'm hungry but seldom that hungry.